Browsing Tag
powerful public relations
7 posts
The 4 Essential Factors That Make a Good Business Pitch
The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
WJR Business Beat with Jeff Sloan: Siren PR (Episode 2)
This morning, Jeff discusses the power of storytelling in business marketing. Once you get your company's story packaged, how do you share it with others? Lindsey Walenga, CEO of Siren PR, shares great storytelling advice: "Every business, every brand, whether it is a tech company, a nonprofit, a dermatology practice, every brand can activate their...
How to Show Your Audience You Believe in Your Business, Product or Service
The following is excerpted from "The 3-Minute Rule: Say Less to Get More from any Pitch or Presentation" by Brant Pinvidic with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Brant Pinvidic, 2019. When I’m working with someone or speaking, I always say, “Let’s identify...
How to Communicate With the Media to Tell Your Startup’s Story
Contrary to what many say about the media these days, a great story authored by the right reporter can be a boon for your startup or small business. Whether you aim to elevate awareness, launch a new product or service offering, announce a fundraising event or release interesting data, the media is there to help you...
5 Tips for Creating Credibility in the Media as a Founder on the Rise
Whether you’re starting to generate traction as an entrepreneur or you feel lost in the crowd of early-stage founders hungry for attention, there’s no better way to increase your credibility and influence than being consistently featured in the media. I’ve seen young entrepreneurs with limited resources massively expand their recognition by regularly appearing in the...
How to Get Your Startup Media Attention With Public Relations
A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following on various platforms. However, it’s important to not neglect other forms of public relations. With the right strategy in play,...
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...