On today’s Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your brand above everything else.
Tune in to Business Beat, below, to learn more about how to make customer loyalty soar:
“What you stand for and the quality of your personal relationship with your customers is your edge. Focus on those things, and put your brand first, and you’ll drive customer loyalty long into the future.”
– Jeff Sloan
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Good morning, Paul!
On the Business Beat today, we’ve got a tip for any and every small business wanting to increase customer retention and drive more sales. Here it is: focus on continually enhancing your relationship with your customers. At the heart of achieving this? Your brand. Businesses who operate with a brand-first approach do so by establishing and operating by brand values and attributes that are indicative of your underlying mission. And at the heart of your mission is to serve your customers.
You need to make what you stand for clear, and then you need to make it clear to your customers that you put them first. It’s no secret that brands matter more than ever in the post-pandemic era, but too many companies don’t focus enough on conveying their story, sharing their passion and expertise for whatever it is that they’re selling and continually operating in a way that makes it all clear to their consumers.
Think about this. For big businesses, a consumer relationship is really based on the experience the merchant delivers to you: selection, convenience, price and efficiency. Think Amazon. Do you buy from Amazon because of what they stand for and because of your relationship with them? Of course you don’t. You buy it from Amazon because of things like efficiency, convenience, price and selection.
But now, think of your relationship with local merchants in your community. Why do you buy from them? Well, a big part of why you buy from them is because of the relationship you have with them and the way you feel about them. What you stand for and the quality of your personal relationship with your customers is your edge. Focus on those things, and put your brand first, and you’ll drive customer loyalty long into the future.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.