Why Effective Digital Identity Management is Critical for Brand Growth
The digital disruption has fundamentally changed the way customers interact with companies and organizations. Today, people conduct their…
Browsing Tag
brand identity
28 posts
How to Drive Customer Loyalty Through Exceptional Post-Purchase Experiences
The only thing better than a new customer is a returning one. Giving people a reason to come…
Beyond Greenwashing: Why Startups Need Authentic Sustainability Practices
Supporting sustainable causes can win you the admiration of climate-conscious customers and help position your brand as eco-friendly.…
6 Ways to Increase Brand Awareness for an E-commerce Startup
With the rise of simple online store builders and logistics solutions catering to smaller businesses, the e-commerce market…
Startup Promotion: Top 5 Effective Strategies
Promoting your startup effectively is essential to stand out and attract potential customers. With the increasing reliance on…
Choose a Profitable Niche for Your Business in 3 Simple Steps
You have an exciting new business idea and have been studying how to start a business. But have…
WJR Business Beat with Jeff Sloan: Put Your Brand First to Create Customer Loyalty (Episode 249)
On today’s Business Beat, Jeff discusses strategies on how to create customer loyalty, which starts with putting your…
BIGGBY Coffee Co-Founder Shares His Company’s Journey to Conscious Capitalism
The purpose of starting a business is not to make a profit. The purpose of starting a business…
Top Priority Social Media Tasks for the Time-Starved Entrepreneur
Nowadays, nearly everyone is supposedly a social media expert: you, your mom, your 10-year-old nephew. Most internet-savvy individuals…
These 8 Business Moguls Reveal Their Secrets for Building an Unstoppable Brand
Today, the world has more small businesses and “wannapreneurs” than ever. Anyone with a mobile phone can launch…
4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit
In the exciting rush of developing a product and creating a company, founders don’t always remember a critical…
5 Reasons Why Entrepreneurs Need Content Marketing
If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses,…
The Age of Resemblance: What Startups Can Learn When Successful Brands Start to Look the Same
Recently, at the AWS Loft in San Francisco, HubSpot’s co-founder and CEO, Brian Halligan, discussed how you build…
How to Build a Brand and Tell Your Startup’s Story
The market today is saturated with brands. So, how do you create a one that stands out from…
Be Your Own Boss: I Started a Business and Here’s How You Can, Too
The prospect of starting your own business venture can procure all kinds of doubts: How will I get…
Mixed Signals: 3 Reasons Why Your Business is Losing Leads
Leads are the fuel that all startups need. Without them, your sales team will be without a job…
12 Startup Web Design Trends to Give Your Brand a Boost
When it comes to startup brands, a good website design can help you stand out from the crowd.…
How to Build Your Startup’s Brand Identity From Scratch
When you launch your startup, you are immediately facing a level of competition that is almost disheartening. One of…
A Small Business Guide to Instagram Stories
Instagram Stories are a cheap and accessible way to connect with your followers and build your brand identity.…
Brand Identity: How to Make It Cohesive and Keep It That Way
With consumer’s habits constantly changing in this technological age, the digital presence and brand identity of businesses has…