3 Ways to Avoid Small Business Branding Mistakes
17 Aug 2016
Branding is more than just your business’ name or logo. It‘s in the colors you use, the image you portray, the copy you write and the business statements you make....Read More
10 Questions to Build a Strong Brand Identity
21 Jul 2016
No matter how good your products or services are, you’ll still need to build a strong brand identity to ensure your company’s growth and success in today’s ever-competitive market. In...Read More
Colour Psychology: Affects of Colour [Infographic]
25 May 2016
Colour Psychology Marketers, advertisers and designers use colour psychology to appeal to and broaden their targeted consumer base. Small business owners can utilize colour in their marketing and branding to positively influence...Read More
User Experience: How it Reflects on Your Brand & What to Do
17 Oct 2014
Creating a great product with awesome "User Experience" takes time, money, and energy, but it’s absolutely vital to the success of a product. Learn how it reflects on your brand and what to do.
Brand Monitoring: Why it’s Vital for Keeping Your Brand Strong
12 Mar 2009
Brand monitoring is essentially the process of researching mentions of your brand including its name, officers, products, and more. This is a vital part of branding for many reasons. It...Read More
Is Your Brand Ready For Fame?
03 Mar 2009
In the late 60’s Andy Warhol proclaimed his belief that everyone was destined for at least 15 minutes of fame. While the definition of “fame” may be up for interpretation,...Read More
SouthernRockin’ HarpHowlin’ TwangBangin’ Baby!
17 Apr 2007
How’s that for a brand? Well, if you’re a southern rock, blues, country musician in Nashville it works nicely. Type that phrase into Google and you’ll come up with Stacie...Read More
iPhone – Apple vs Cisco
18 Jan 2007
So it’s big news these days about Apple coming out with a product and calling it something that Cisco already is calling one of its products. This is very likely...Read More
