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Start a Business

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start a business new year
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Why the Beginning of the Year is the Best Time to Start a Business

The beginning of the year has always been a popular time to start a business. If you’ve been considering forming an LLC or incorporating, but are curious about the benefits of starting up in January, look no further. We’ll catch you up on the biggest reasons why entrepreneurs like forming new business entities in January....
marketing
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Looking to Boost Sales? Adopt These Top 5 Marketing Tips

As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches also emerged to address those changes in behavior and conquer new and existing challenges. Starting the year off strong will...
side hustle
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5 Lessons This Entrepreneur Learned Building a Side Hustle

Like many entrepreneurs, I knew I wanted to run my own company from early on. I received an MBA, then spent several years in management consulting, which helped me learn how top executives think, what works in strategy and how to run a business. I planned to use this experience to seize future entrepreneurship opportunities,...
popongo
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Entrepreneurial Spirit Drives a Mission to Connect People With Popongo

America truly is the land of opportunity, especially to people who grow up in third world countries and fight adversity every day while seeking to create a better life for themselves and their loved ones. Creating Popongo was one such opportunity, a chance to challenge myself as well as fill a need and connect  people....
entrepreneurs
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Entrepreneurs: How to Focus Ruthlessly and Win in 2022

New and aspiring entrepreneurs often fall victim to impatience and imperfection. When something’s not working perfectly to their standards (or worse, fails), they take it personally and don’t know how to move on to better iterations after the setback. But that’s what startup life is all about. To win, you have to learn how to...
organizational apps
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Business Basics: 10 Best Organizational Apps To Help Startups

The creation of mobile apps has changed the way we live and work. They’ve enabled us to do take on a range of daily tasks, including instant messaging, file sharing, to-do lists, online banking and more. They’ve also made running a business much easier by allowing business owners to undertake tasks on the go and...
strategic annual plan
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Why The Traditional Strategic Annual Plan is Failing You

For small to mid-sized enterprises, the annual strategic planning process can be fraught with frustration. On one hand, it is acknowledged that the most accepted best practice for a business to go from their vision to achieving their stated result, for example, grow revenue by 5x over 24 months with existing resources and infrastructure, is...
social audio
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What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
trade show event booth
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5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an exhibition, you need to first attract them to your stand. Getting your booth to pop amid the competition can feel...
ideal customer
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4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
Agnieszka Wilk
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The 7 Business Lessons We’ve Learned in 7 Years

Fewer than 50 percent of businesses make it to their fifth year. That means that half of all companies have a short lifespan, despite their efforts to build something successful long-term. The interior design space is particularly competitive: predictions state that by 2026, the market will be worth $270,410 million, and in turn, a whole...
startup checklist
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Want to Launch a Business? Here’s a Step-by-Step Startup Checklist

If you’re starting a business, you’re probably focused on the product or service you’ll sell, but there are other essential tasks you’ll need to tackle, too. Not only do these tasks help establish your business as legitimate and professional, but they can also help your business as it grows and seeks investment capital or small...
venture capital
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Startups and Venture Capital: What Do They Spend Their First Round On?

There are more startups than ever before post-pandemic. As the e-commerce industry continues to boom and work from home remains a trend amongst the corporate sector, more entrepreneurs are using their funds to create new digital startups in a number of niches. However, from staffing to manufacturing, starting a business does not come without its...
business idea
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How to Spot the Difference Between a Million-Dollar Business Idea and a Dud

The startup life is built on the notion that anyone has the power to make it big with the right idea and a lot of hard work. Technology continues to level the playing field for innovators and creatives, providing new opportunities for ambitious entrepreneurs. Entrepreneurs must be able to communicate their stories quickly and effectively...
profitable niche
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Choose a Profitable Niche for Your Business in 3 Simple Steps

You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known for that particular thing. While it may seem counterintuitive to limit your target market’s size, this is exactly what most...
early markets
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7 Tips for Founders to Move From Early Market to Mainstream

If you're a company's founder in an early market, you know how hard it can be to cross the chasm between early adopters and mainstream customers. Early markets are by no means easy to tackle, so in this post, I'll discuss seven tips that will help founders navigate these difficult waters. These tips range from...
brand awareness strategy
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How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...