Sara Blakely turned visible panty lines and uncomfortable g-strings into a booming business

Latest posts by Joel Welsh (see all)

The genesis of a new business idea can come from anywhere. You don’t like visible panty lines on your rear end? Your g-strings just aren’t all that comfy? Hmm – There ought to be a better way.

This is exactly what happened with Sara Blakely. She took her $5,000 savings and invented a better way, starting a company that now does tens of millions in revenue. While shopping with my new bride this past weekend I ran into Sara’s face and her products in both Nordstrom’s and Target stores.

It IS that simple. The start of an idea, that is. You can read all about Sara’s hard work and key move that drove her toward her phenomenal success right here on StartupNation.com.

You can also hear the story in Sara’s own voice in her StartupNation Radio appearance.

You can even join a discussion about Sara Blakely’s success in the StartupNation forum.

But promise me this: you’ll use this as inspiration to identify something in your own life that bothers you, and then you’ll think about what can be done about it.

Are you the next Sara Blakely who takes a radical idea for improving a simple product and takes it to the market?

Total
0
Shares
Previous Article

Win Prize Package in StartupNation ’10 Step Challenge’

Next Article

Say hello to Cheryl Tallman

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Bartesian
Read More

A Q&A with Ryan Close of Bartesian: Creating and Marketing a Game Changer

Bartesian started as a dream for Ryan Close. But in just a few years, his cocktail company had 975% year-over-year growth and more than $50 million in sales. The business is a media darling and has been featured in such publications as Forbes, Esquire, People and others. And not just every product lands on Oprah's...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
payroll loan
Read More

The Best Business Loans to Help with Payroll

When faced with the unexpected, coming up with the capital needed to pay employees on time can be challenging. While it’s important to budget and allocate cash accordingly, financial challenges and unplanned costs are common for all businesses. The good news is, there are a variety of small business lending options that can provide you...