Constant Contact, the largest email marketing company in terms of number of users, is expanding its traditional focus to keep up with digital marketing. With the growing use of social media as an effective and required marketing tool, Constant Contact is entering the Social CRM business. The company recently acquired Bantam Live, a social CRM technology platform, and now plans to offer this product in addition to its email-marketing suite.
So what is social CRM? It’s a platform that enables a company to manage all of its interactions through all forms of digital media in one place. With Facebook and Twitter becoming an important part of any company’s marketing strategy, it is crucial to have a Social CRM tool to manage these activities.
With Constant Contact, instead of having two separate platforms, one for social and one for email marketing, you will soon have a product that integrates both – making your life easier. The company plans to release a new social media marketing offering early next year that will help you “create and launch integrated social campaigns” and help you monitor campaigns across multiple channels. But you don’t have to wait until next year to take advantage of some of these functions – Constant Contact’s current email platform already provides some social media tracking such as clicks, email opens and social media interactions.
As the prevalence of social media continues to grow, it is important that you are able to support, monitor and communicate with your customers via all digital touch points. Constant Contact will soon make it even easier for you to do so!