If you are using Twitter, you are “following” a number of Twitter feeds as well as being “followed” by a number. The more you use the service, the more you probably start liking certain feeds and paying closer attention to them. In a sense, you start becoming attached to them.
All of this is great, but it is limited to your computer or mobile device screen. What if there were a way to translate the Twitter experience into the offline world?
Well, there actually is, and it’s called a Tweetup.
What’s a Tweetup? It’s a social gathering of Twitter users. They are typically announced via Twitter, and are organized around a certain location and date for local Twitter users to congregate, socialize and network.
How can you make a Tweetup more successful? Try these tips:
- Pick a theme for the event. This helps people get the conversation started once they arrive.
- Don’t forget to Tweet about the event, and get your friends and colleagues to Tweet about it as well.
- See if you can secure a speaker for the event. Although the main purpose is socializing and networking, having a well-known speaker can generate interest and buzz.
- Seek suggestions from your fellow Twitterers.
- Invite members of the press. Generate publicity around the event, and if you are the event organizer there is a good chance that you’ll be interviewed for any related articles or media pieces.
- Hold a contest during the event. Be creative and have some fun.
- Select a location with free wi-fi. The Twitter crowd tends to be digitally savvy, and you can expect that some of the attendees are going to Tweet about the event in real-time.
- Organize guests, collect donations, etc. through online meeting services such as Eventbrite.com or Meetup.com.
- Seek feedback from attendees on how to make future Tweetups even better.
- Determine if you want your city’s Tweetup to be a regular event, and if so, create a schedule.
These are just a few tips to help you get the most out of your online marketing. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!