How to Focus SEO Activities For Results

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

Overwhelmed with SEO Options?

There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions:

  • Should you do your own SEO or hire a firm?
  • Is SEO worth it?
  • Will you be able to get to the top of the search engines?

With all of the services, tips, articles, expert insights, updates, and more, it’s enough to make your head spin. If you are starting to feel overwhelmed, but feel you need to take advantage of SEO to get more people to your site, here’s a simple question that will help you focus:

What are you trying to accomplish?

If you are a new organization, and you simply want to get people to your site, ask yourself these questions:

•    Do we have a budget to hire a professional SEO expert?

If you don’t have any funds to hire an expert, know that SEO takes time and effort.

•    Can we use other tools to get people to our site more effectively?

You may want to look at direct mail campaigns, public relations and other, marketing activities. Spend some time thinking about what you want to accomplish and how you can reach that goal. If you are only thinking about SEO, you may close your mind to some other activities that will help you save time and money, and reach your goal faster.

Keep it Simple.

This blog is short, but it’s a reminder to focus. Start your SEO efforts by thinking about your overall goal. Then, you can research all of the information and services available to see what will work best to get the specific results you seek.

Do you need help getting organized with your SEO, social media and PR activities? Please let me know here or at

Related Posts

Top digital marketing tools of 2016
Year in Review: The Top Digital Marketing Tools of 2016
overlooked seo strategies
5 Most Overlooked SEO Strategies to Propel Your Business Online
Gift card program
4 Business Advantages of a Gift Card Program