How to Focus SEO Activities For Results

Latest posts by Melanie Rembrandt (see all)

Overwhelmed with SEO Options?

There are many choices available when it comes to search engine optimization, or SEO, and you probably have many questions:

  • Should you do your own SEO or hire a firm?
  • Is SEO worth it?
  • Will you be able to get to the top of the search engines?

With all of the services, tips, articles, expert insights, updates, and more, it’s enough to make your head spin. If you are starting to feel overwhelmed, but feel you need to take advantage of SEO to get more people to your site, here’s a simple question that will help you focus:

What are you trying to accomplish?

If you are a new organization, and you simply want to get people to your site, ask yourself these questions:

•    Do we have a budget to hire a professional SEO expert?

If you don’t have any funds to hire an expert, know that SEO takes time and effort.

•    Can we use other tools to get people to our site more effectively?

You may want to look at direct mail campaigns, public relations and other, marketing activities. Spend some time thinking about what you want to accomplish and how you can reach that goal. If you are only thinking about SEO, you may close your mind to some other activities that will help you save time and money, and reach your goal faster.

Keep it Simple.

This blog is short, but it’s a reminder to focus. Start your SEO efforts by thinking about your overall goal. Then, you can research all of the information and services available to see what will work best to get the specific results you seek.

Do you need help getting organized with your SEO, social media and PR activities? Please let me know here or at

Related Posts
fund your startup
Read More

5 Tips to Help Grow Your Business with Local Partnerships

Supporting local small businesses isn’t just up to the customers. While Small Business Saturday, Black Friday, and Cyber Monday are all great opportunities for local businesses and customers to come together to support the community,...
monetizing your true purpose
Read More

Monetizing Your True Purpose: How to Make Money at Anything

By now, you've mastered the importance of cracking your life’s purpose code and finding your purpose. Now, it’s time to discuss monetizing your true purpose. There are five primary reasons people do not achieve their...
building a brand
Read More

How to Build a Brand for the Modern Consumer

There’s no denying that a loved brand is one of the most valuable assets of a company. As a small business, you may constantly find yourself competing against big brands with loyal customers and marketing...
programmatic advertising
Read More

5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...