As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
You are finished with your search engine optimization (SEO) keyword research and ready to write.
You turn on your computer and stare at the monitor.
You write a few words. “No. That doesn’t sound right.”
You stare at the monitor a little longer. You’ve got nothin’.
Then, it hits you. Ugh! Writer’s block!
Has this happened to you?
Don’t worry. You are not alone. But, I do have a simple suggestion for you that may help.
Before you start writing any SEO copy, ask yourself this question:
What is the one thing you want site visitors to do when they read this page of your site?
Do you want site visitors to:
- Register for your newsletter?
- Find out more about a specific product?
- Respond to a survey?
- Call a sales representative?
By asking what you want site visitors to do on each page of your site, you’ll be able to focus on exactly what you need to write.
And if you’re still not sure, ask yourself these questions:
- What can I write to get site visitors to do this one, specific action?
- If I was a target audience-member, what kind of information would I need to do this specific action?
- What’s in it for my site visitors if they do this particular action?
- How can I provide value to my target market while getting them to do this action?
Once you know exactly what you want site visitors to do on a specific page of your site, and the benefits they will receive by doing so, it will be much easier to start writing. Just focus on your message and try to sprinkle in your SEO keywords in headers, links and throughout the copy.
Keep Your SEO Copywriting Message Simple.
If you stick to one, key message on each page of your Website, you’ll help site visitors avoid confusion and know exactly what they need to do when they are finished reading.
And more importantly, you can test the results for the specific message you are trying to convey. Simply check your analytics (via Google or another service) once you post your new Web pages.
- Are site visitors doing the single, call-to-action you want them to do on each Web page?
- What changes could you make to the page so that more site visitors take the action you want them to take?
Make some copy changes, test them and see if you get better results.
SEO copywriting is all about providing value to your customers. By sticking to a single, call-to-action for each of your Web pages, it will be much easier to focus on good, SEO copy, give your target audience-members what they want and test messaging for the best results.
Do you need help with your SEO copywriting to boost sales and awareness? Feel free to contact me here or at www.rembrandtwrites.com.