Use SEO to Give Customers What They Want

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers.

Well, the number one way to do that is to give your customers what they want.

And how do you do that?

Ask them!

Find a free and simple tool like Survey Monkey, Zoomerang or another service to offer a survey on your website or via e-mail.

Then, create a few questions such as:

·        What keeps you up at night in regards to your business?

·        What could we do to help you run your business better?

·        What do you like most about our products and services?

·        How can we improve our products and services to help you?

You’ll want to prepare questions specific to your target market and the answers you are seeking.

Just remember to keep it simple and succinct. After all, you don’t want to annoy your customers, and you want a good response rate.

You may even want to think about offering a special coupon, discount or free gift for responding to your survey. This way, you can thank customers for their time and build a stronger relationship with them too.

Use the Responses in Your SEO Copywriting.

Once you receive the responses, review them carefully with your team. There may be some negative comments that you don’t want to hear, but use this information to your advantage.

You may discover some underlying problems with your products and services you didn’t even know existed!

Based on the survey responses, ask yourself these questions:

·        How can we make changes to improve our products and services?

·        What can we provide to help our customers solve their problems right away?

·        How can we satisfy our customers’ specific needs in a unique way?

Once you answer these questions, decide on an action plan to help fulfill your customers’ needs and provide value to them. Then, you’ll want to write SEO copy for your Website to describe the new benefits you are offering.

When doing so, look at the specific words your customers used in their survey responses. You may want to use some of these same words in your writing as you stress the benefits you offer. This will help you speak to your customers using their language. Plus, you’ll probably discover some new, SEO keywords that your customers are looking for in the process!

Check Your SEO Copywriting Results.

When you are finished preparing your action plan and updating your Website with the appropriate, benefit-oriented copy, check the results. 

Look at your Google Analytics, or whatever analytical software you use, and see where site visitors are clicking.

·        Are you getting more site traffic on the new pages and keywords you added to the site?

·        Are a lot of people clicking on the information about the new products or services you created?

If so, you know you are providing more value to your customers. If not, take a look at what site visitors are clicking on and reading the most on your site. Then, update your site with more information about this particular topic.

And be sure to run this survey process on a regular basis so you can stay current with your customer’s needs and continue to build loyal relationships with them.

Customers Will Tell You What They Want!

You can increase site traffic and sales with SEO copywriting… and it doesn’t have to be difficult. 

Simply hone in on what your customers are clicking on when they visit your site, and review the survey responses they provide.

This way, you are going directly to the source and will know exactly what your customers want. Then, you can change your site and offerings accordingly to boost site traffic and sales… and beat the competition!

For more information about boosting sales and awareness with SEO copywriting, please write to me here or visit

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