Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use.
Now, what do you do with your list?
Well, it’s time to get organized.
Create an Editorial Calendar.
You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months.
It’s basically a big calendar used to sell advertising to their target markets. But more importantly, it helps them stay focused and meet deadlines.
If you have a lot going on with Website updates, blogs, articles, events, social media, press releases, and more, this will really come in handy to help keep your team get organized and avoid unnecessary, last-minute deadlines.
To start your editorial calendar, sit down with your team and ask what messages you want to get out and when.
These messages may cover:
- New product launches;
- Announcements about new partnerships/affiliations;
- Company news and events;
- Discounts and sales; and
- New information for customers
For example, if you are launching a new product, there will be marketing messages and PR activities that need to happen at a specific time.
These may include a press release, a special newsletter, a landing page with a specific discount, a social media campaign, advertising, articles, and more.
In your editorial calendar, you list all of these events with:
- Deadline dates for various tactics;
- Responsible parties for each activity;
- Mechanisms to track results;
- Expected results; and
- Any other details relevant to the success of the launch.
Then, you add your SEO keywords relevant to each activity.
This way, your team knows what words to use for each marketing and PR campaign in advance and how you are going to track the results. And note that the information on your calendar will evolve and change over time, but this will give you a rough idea of what to expect in the near future.
Now, you have a tool to organize your marketing and PR activities, plan ahead, avoid surprise-deadlines and stay focused. More importantly, your team members will know what SEO keywords to use and when so you get the best results possible.
For additional help with your SEO copywriting activities, please write to me below, or check out my free, SEO copywriting tips and information at www.rembrandtwrites.com.
