Social Media Marketing for Small Business. Not Connected? Three Reasons Why You Should Be

21 Feb 2010

Wendy Kenney

Best-selling author Wendy Kenney owns the company 23 Kazoos, a marketing and publicity firm in Phoenix, Arizona, that has helped companies like Culver's Restaurants, The Arizona Farm Bureau and Tom Chambers Commercial increase their visibility through social media, publicity, and creative marketing strategies.Wendy honed her marketing skills while working for organizations such as MetLife, WebMd, and PacifiCare, as well as owning her own businesses for over 18 years.

As a Marketing Expert, Wendy speaks internationally to corporations and organizations about marketing strategy, branding, and low cost, no cost marketing.

Wendy lives in Phoenix, Arizona, with her husband Mike, and three teenage sons. Her personal goal is to visit all of the Major League Ballparks in the US before she turns 49. So far she has been to 13.

Follow Wendy on Twitter @WendyKenney

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Follow Wendy on Twitter @WendyKenney

Become a fan on Facebook

Home office expert Lisa Kanarek is the founder of WorkingNaked.com and the author of five books about working from home, including her new book Organize Your Home Office for Success. Lisa works with entrepreneurs and home-based employees through seminars and individual consultations, to create functional home offices that meet each individual’s working style.

Social media marketing is an important tool in your business marketing strategy, and if you’re not connected you absolutely need to be. Here are three reasons why.

1. Your customers are talking about you.

Whether you are connected on Facebook or Twitter, etc., your customers are, and they are talking about your business. Why? Because for the first time ever, social media has leveled the playing field so that customers have a voice, and with that voice comes power.

Statistics show that an unhappy customer tells 11 people about their bad experience with a business. But that was before social media. I personally have over 5,000 followers on Twitter, and 600 friends on Facebook, not to mention hundreds of followers on other social networks. If I’m not happy with a business, I have the ability to get the word out to thousands of people!! Your business needs to be monitoring the social media environment to see what people are saying so that you can respond appropriately and quickly. Here are three of my favorite online tools that you can use to monitor what people are saying about your business:  Google Alerts, Addictomatic, and TweetBeep.

2. Customers expect you to be engaged.

Notice I didn’t use the word want, but expect. Social media has become a new platform for customer service, and in order to deliver the best service possible, businesses must respond. If you don’t respond it is assumed you don’t care. And if you don’t care about your customers they won’t care about you. Get engaged.

3. Social media marketing enhances your visibility.

Ivan Misner, the founder of Business Networking International, (BNI) teaches that Visibility + Credibility = Profitability. With over 100 million users of Facebook in the US it’s easy to see why you could be missing out on a huge opportunity for visibility. On top of that, social media results are now indexed by Google, Bing, and Yahoo, which means that your Twitter messages (and your company profile) have a high probability of appearing at the top of Google for specific keyword searches. Get your business on social media so you can get found.

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