Doing business internationally

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market.

With the advent of the Internet and email marketing, the markets of the world have become more accessible to business owners than ever previously imagined. People on another continent can literally view your web site, sign up for your email newsletter, or buy your product in a matter of seconds. This opens your company to seemingly endless possibilities about where you can do business. It can be a wonderful experience to know that your company’s marketing message is getting out to people across the world.

One suggestion for expanding your sales internationally is to learn how the customs systems of individual countries work. This can be especially important if you have to ship your products to customers overseas. Sometimes it can take several weeks for shipments to arrive in Canada sent via the U.S. Postal Service. In contrast, it can take only a matter of days to reach the other side of the world using FedEx or UPS.

As you begin to open up your sales channel to international markets, you will need to do research on the specific regulations and customs agencies of each country where you wish to expand. There are many strange regulations, tariffs, and taxes that you’ll encounter when doing business overseas. The hardest part is each country seems to have a different policy.

Depending on your type of product, you may need to develop product packaging and labeling in different languages. You may also want to establish distributorships with stores in the countries where your customers live, or hire local sales representatives that know an area to represent your company and products.

Regarding your email newsletters, suppose you begin to notice that a significant number of people from a particular country are signing up for your emails. If this is the case, you may want to consider hiring a professional translator to translate your messages and web site to the language of that country. In general, if you plan on doing a considerable amount of international business, you may consider translating your online marketing materials into the most widely spoken languages, like Spanish and French.

At iContact, we are currently doing business with customers in dozens of countries throughout the world. We also have the capability to distribute their email messages in almost any language they choose.

The more accessible your company is to your international customers, the higher the probability that your overall sales will increase. Thanks for reading, and I’ll return in a few days to share more online marketing and business advice.


Ryan Allis

Previous Article

StartupNation's 5 Startup No-No's

Next Article

The Ultimate Home Office

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...