Is Your Web Site Playing This Song?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi, Mi…?”
Well, this could be the theme song on many of the Web sites I review these days!
Do You Fall Into This Trap?
As an entrepreneur, you can’t wait to get the word out about your business, and it can be easy to start talking about all of the unique features of your products and services
But in the midst of this excitement and posting your Web site, you may overlook one key thing – What’s in it for the customer?
To avoid this trap, here are a few key things to keep in mind as you launch a new site or review your current site:
• Is your home page all about “We”?
When new visitors arrive at your site, are they greeted with words like, “We have great services,” “We are well known,” “We are a leader in the industry,” Blah, Blah, Blah. If so, please change your focus to talk about the customer. What can you say to let site visitors know that you can solve their problems?
• Are visitors in the right place?
When potential customers visit your site, they want to know they are in the right place, that you have what they need and they can find it quickly and easily.
Take a few minutes to have some outsiders (potential customers, friends, family, associates, etc.) review your site and see if they know “what’s in it for them” immediately. Can they find what they need fast? If not, your site needs editing.
• Is your site reader friendly?
Do you have lots of graphics, videos, art, links, call-out boxes, and more on your home page? While all of this can be informative and entertaining, it can also be distracting.
Try to create short paragraphs that are easy to read, and stick to one basic message to keep things simple. Ask yourself what you want site visitors to do when they come to a specific page.
Then, make it easy for them to do that one thing and follow your planned, call-to-action (register for your newsletter, call for more information, click on a specific link, etc.). This way, you can monitor results and make changes as needed.
A Few Changes Can Mean Big Results
Now, these are just a few simple things you can do to improve your Web site and a simple reminder to focus on your customers’ needs.
After all, as an entrepreneur, it can be very easy to concentrate on the things you want to sell. But try to check your site on a regular basis to confirm you are talking about the benefits you offer.
Have a plan for your site, make it easy for site visitors to get the information they need and monitor your results.
And if this takes too much time and effort, hire a professional, SEO copywriter to help you. It’s well worth the cost, you’ll have a third-party who can keep your messaging on track, and you’ll see a significant change in site traffic – and sales.
Need more help building buzz and getting new customers to your site? Please let me know here or at www.rembrandtwrites.com. I’m here to help! Thanks.