Jill Exler’s jexbo.com PR Tips
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at email@example.com and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
1. Why did you start your own business?
I started my business when I realized there was nowhere for me to sell my self-published book myself online. I looked at the alternatives and none of what I could find was the right fit for me.
2. What has been the most rewarding part of creating your business to help others promote and sell their books?
For me, the most rewarding part of starting jexbo is knowing I have created something that will help other writers. And also, I have given readers a new place to look for books they might not otherwise be able to find.
3. Do you think entrepreneurs should use PR as part of their startup activities?
Absolutely entrepreneurs should consider using PR once they’ve started a business. For one thing, a PR firm can help point you in a direction you may not have thought of, for another they have access to contacts the average business owner doesn’t.
It also helps that the business owner can focus on the business and not have to also use time getting the word out about what they do.
For more of Jill’s great tips, check back Thursday. In the meantime, feel free to contact me directly at firstname.lastname@example.org with your PR questions.