As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Hire Outside Experts to Boost Sales
Summer is flying by and August is here. With this in mind, what are you doing to make your life easier during these warmer months?
As a business owner, it’s easy to want to control every aspect of your business. But you can actually save time and accomplish more by outsourcing some of your activities. For example, are you doing your own bookkeeping, transcription, data entry, accounting, SEO copywriting, or other, administrative activities?
These are all tasks you can outsource to professionals. And while you may think you don’t have the funds to do this, can you really afford not to?
If you are entering your receipts, balancing the budget, writing your Website copy, and doing other things like this, are you really spending adequate time focusing on growing sales and customers?
By handing activities over to others, you can focus on what you do best.
Hire a virtual assistant for your administrative tasks. Look for a certified bookkeeper or CPA to help you with your accounting. Find a professional SEO copywriter or content strategist to write your sales messaging, blogs and newsletters. You get the idea.
And if you’re not sure about this, write down exactly how much time you spend each day on different activities. You may be surprised to see how many hours you spend entering numbers into an accounting database, fixing a graphic on a Website page or writing your weekly blog.
If you spent this time on finding new customers and focusing on your core, business strengths, would your business be in a better place?
It’s definitely something to review. And note that it will take some time to find the right people to fit your specific needs and train them accordingly. But once this initial phase is out of the way, you’ll have more time to grow your business. And even more important… more time to spend with family and friends doing the things you like to do!
How do you use outsourcing to your advantage? Please share your thoughts below.
And if you need help with your content strategy, improving back links and your online reputation, please contact me at www.rembrandtwrites.com.