The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they just incurred more debt and wasted time.
Does this sound familiar?
If you are stuck in the situation, it’s time to review your PR processes and start on a new path to success.
To start, are you simply sending out press releases?
Press releases are great for building buzz with search-engine optimization and reminding media members and customers that you are still around with current news.
But if you really want media attention, it’s essential to target your efforts with the right message.
To do this:
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Take the time to figure out who you want to reach and why.
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Find the media venues that reach this audience.
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Look for reporters at these targeted media venues who write about your industry, products and services.
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Create a specific story angle for that media member.
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Practice your pitch and call the media member directly.
Now, this may be scary for many of you, and it requires a lot of time, patience and effort. That’s why so many businesses hire PR pros.
But the results are well worthwhile. There is no other way to obtain the third-party credibility you get from a mention in a targeted media venue.
With this in mind, please don’t get discouraged if your PR efforts are not working. Simply review what you’re doing and make changes.
Conduct some research and find experienced people to help you. (See https://startupnation.com/steps/77/steps-successful-public-relations.htm, https://startupnation.com/marketplace/, www.bbb.org, for assistance.) Soon, you’ll start generating press and the credibility, sales and awareness that go with it!
Do you have questions about your PR and SEO copywriting activities? Please let me know here or at www.rembrandtwrites.com. I’d love to help you! Thanks!
