What’s Wrong With Your PR Activities?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they just incurred more debt and wasted time.
Does this sound familiar?
If you are stuck in the situation, it’s time to review your PR processes and start on a new path to success.
To start, are you simply sending out press releases?
Press releases are great for building buzz with search-engine optimization and reminding media members and customers that you are still around with current news.
But if you really want media attention, it’s essential to target your efforts with the right message.
To do this:
- Take the time to figure out who you want to reach and why.
- Find the media venues that reach this audience.
- Look for reporters at these targeted media venues who write about your industry, products and services.
- Create a specific story angle for that media member.
- Practice your pitch and call the media member directly.
Now, this may be scary for many of you, and it requires a lot of time, patience and effort. That’s why so many businesses hire PR pros.
But the results are well worthwhile. There is no other way to obtain the third-party credibility you get from a mention in a targeted media venue.
With this in mind, please don’t get discouraged if your PR efforts are not working. Simply review what you’re doing and make changes.
Conduct some research and find experienced people to help you. (See http://www.startupnation.com/steps/77/steps-successful-public-relations.htm, http://www.startupnation.com/marketplace/, www.bbb.org, for assistance.) Soon, you’ll start generating press and the credibility, sales and awareness that go with it!
Do you have questions about your PR and SEO copywriting activities? Please let me know here or at www.rembrandtwrites.com. I’d love to help you! Thanks!