When the Going Gets Tough, The Tough Get Networking
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at email@example.com.
Latest posts by Heather Schuck (see all)
- Top 3 Apps for Entrepreneurs - July 12, 2012
- Survival Tips for Attending A Celebrity Gifting Suite - September 1, 2010
- Inspiration to StartUp: Should YOU Follow Your Passions? - August 25, 2010
This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier. However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy place in my hectic day. How could mingling be a priority when I still had bills to pay? This year I finally became a little more open-minded. With sales slowed and a little free time, I finally decided to join in on a couple happy hours and group dinners. After my first happy hour with a couple of other entrepreneurs, I had found a new CPA, brainstormed with an ex-Neiman Marcus buyer on ideas for fine tuning my line, and found a new favorite wine. Not bad, plus I actually had a good time! Letting off some steam with fellow entrepreneurs who understood my situation was exactly what I needed to help me re-focus and re-energize. Needless to say, I got the “networking” bug and have tried to incorporate some type of business mingling at least twice a month ever since. With the likelihood of continued tough times ahead of us, we all need a little help. Instead of spending money on a business coach or consultant, why not try to reach out to a couple colleagues first? Here are some ideas and tips to get you started networking like a pro:
- Visit networking sites like www.meetup.com for groups in your area that might be of interest.
- Volunteer to help with organizations you believe in
- Join local trade groups, the chamber of commerce, or even Toastmasters
- Host a brunch/happy hour for parents in your child’s class
- Coordinate a block party for your neighborhood or business park
Know the etiquette…
- Listen twice as much as you talk… you’re not there to convert followers, you’re there to connect with others…
- Leave the “hard sell” at home… the possibility of making a sale is an added bonus- not a necessity…
- Have a plan… do you want advice on hiring a lawyer, feedback on your new tagline, or tips on negotiating a commercial lease? You’re more likely to accomplish your goals if you define them from the start
- Remember the golden rule… help others make introductions when you see a good fit and they will happily do the same for you
- Follow-up with referrals quickly and send thank you notes to the person who made the referral
- Be consistent… showing up once every six months is not going to help you become the “go to” guy/gal
Does anyone else have tips or suggestions for getting started networking? I’d love to hear them! Email me at firstname.lastname@example.org or leave a comment below…
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