brand consistency Archives

5 Essential Practices for Developing a Personal Brand

Amid COVID-19, many individuals are using time spent sheltering in place to start a business or pursue a side hustle. If that sounds familiar, as you begin taking the next steps to create a professional...

byDeborah Sweeney

June 18, 2020

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently...

bySusan Johnston Taylor

May 31, 2019

What Does it Take to Run a Successful Marketing Campaign?

What are your startup's goals for Q3 and Q4 of this year? Realizing any of them requires marketing greatness — and marketing greatness requires a plan. Today’s marketing world requires a new expertise and familiarity...

byLexie Lu

May 17, 2019

How to Design a Pitch Deck That Captures a Crowd

Starting a business is the ultimate dream for many, but often times, what stands in the way of reaching the pinnacle of success is the ever-dreaded pitch deck. Whether it’s for investors, a new partner...

byMadison Carr

January 5, 2019

5 Ways to Tell Your Brand’s Story Using Creative Design

How does your brand engage with its audience? One easy way of telling your brand's story is with visuals. It is said that 90 percent of information transmitted to the brain is visual, and visuals are processed...

byRaj Gill

September 29, 2016

How Do Fonts and Colors Influence Your Audience?

Whether you want someone to download an e-book from your site or spend money on your products or services, fonts and colors remain the most persuasive factors to consider. Visual appearances, such as the fonts and...

byRaj Gill

August 29, 2016

4 Principles for Building and Sustaining Brand Equity

Millions of businesses are joining the startup world each year. In an environment flush with competition, those new to the field must strive to differentiate themselves from other entities. But what separates one excellent product from...

byElaina Lin

July 9, 2016