Browsing Tag

brand consistency

7 posts
Fonts and Colors
Read More

How Do Fonts and Colors Influence Your Audience?

Whether you want someone to download an e-book from your site or spend money on your products or services, fonts and colors remain the most persuasive factors to consider. Visual appearances, such as the fonts and...
Brand Equity
Read More

4 Principles for Building and Sustaining Brand Equity

Millions of businesses are joining the startup world each year. In an environment flush with competition, those new to the field must strive to differentiate themselves from other entities. But what separates one excellent product from...