Browsing Tag

brand story

8 posts
storytelling
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5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story, and the best entrepreneurs know how to weave storytelling into their brand narrative. Do you? StartupNation exclusive discounts and savings...
brand story
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The Power of Crafting a Brand Story as an Entrepreneur

Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or so, there has been a greater call for transparency in the way businesses operate. The individuals who start and run these businesses, regardless of industry, are being called into the spotlight, as more and more...
e-commerce
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3 Trends Dominating E-Commerce Startups Today

From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran in the retail space can attest, the only constant in this industry is change. But we can still get a...
story
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How to Build a Brand Story Through Marketing

With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build and sell their story but fail to use these to their full potential when it comes to positioning themselves with...
brand story
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How to Tell Your Brand Story on Social Media (and Why You Should)

Today’s world is an advertising-heavy one, and in order for your startup to stand out, it’s important to tell your brand story. “Consumers don’t want to listen to you talk about the details of your product endlessly—that’s boring and lifeless—they want to hear a story. They want to know why you care, how you can...
PR
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Should Millennial Entrepreneurs Work With Outside PR Firms?

It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means overnight success for their business: landing their startup a cover story in The New York Times, getting influencers talking about...
Creative design
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5 Ways to Tell Your Brand’s Story Using Creative Design

How does your brand engage with its audience? One easy way of telling your brand's story is with visuals. It is said that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. While there may be may other ways to visually convey brand information, creative design...