brand story Archives

5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story,...

byRachel Blakely-Gray

October 28, 2022

9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue

When you’re first starting out and trying to spread the word about your product or service, social media is one of the most important tools you’ll have at your disposal. If used correctly, social media...

byRobert Moment

December 1, 2021

The Power of Crafting a Brand Story as an Entrepreneur

Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or so, there has been a greater call for transparency in the way businesses operate. The...

byShannon Threlfall

March 3, 2021

3 Trends Dominating E-Commerce Startups Today

From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran...

byMichael Lagoni

June 13, 2020

How to Build a Brand Story Through Marketing

With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build...

byKatheryn Watson

February 24, 2019

How to Tell Your Brand Story on Social Media (and Why You Should)

Today’s world is an advertising-heavy one, and in order for your startup to stand out, it’s important to tell your brand story. “Consumers don’t want to listen to you talk about the details of your...

byJessica Thiefels

October 26, 2018

Should Millennial Entrepreneurs Work With Outside PR Firms?

It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means...

byDeborah Sweeney

April 13, 2018

5 Ways to Tell Your Brand’s Story Using Creative Design

How does your brand engage with its audience? One easy way of telling your brand's story is with visuals. It is said that 90 percent of information transmitted to the brain is visual, and visuals are processed...

byRaj Gill

September 29, 2016