casper Archives

The Road Less Traveled: Why More Entrepreneurs are Choosing Measured Profitability Over Fast-Paced Growth

Venture capital investment shows no sign of slowing down anytime soon. In 2015, VC funding for U.S startups was at $60 billion; by July of 2019, $62 billion had already been invested. By the end of...

byAlex Song

December 17, 2019

How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world; especially at a time when industries like technology and tourism are transforming so quickly. But statistics show...

byJustin E. Crawford

February 19, 2019

Launching and Iterating a Product in Tiny Steps as a Lean and Agile Startup

The following is excerpted from "Company of One: Why Staying Small Is the Next Big Thing for Business" by Paul Jarvis. Copyright © 2019 by Paul Jarvis. Reprinted by permission of Houghton Mifflin Harcourt Publishing Company....

byPaul Jarvis

January 15, 2019

12 Startup Web Design Trends to Give Your Brand a Boost

When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design...

byStephanie Sharlow

July 18, 2018

The Marketing Tactic to Win Over Millennial Consumers

People are often surprised to hear that millennials are using coupons at a faster clip rate than older generations. If your brand wants to tap into the massive buying power of the millennial generation, you...

byMichael Quoc

February 12, 2018