Browsing Tag

casper

6 posts
emma
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How a European Startup Increased Revenue by 14,315 Percent

Let’s be honest, the mattress business may not seem like the most fascinating niche in the startup world; especially at a time when industries like technology and tourism are transforming so quickly. But statistics show an undeniably interesting story about a mattress company called Emma, recently confirmed as the fastest growing startup in Europe. How...
Company of One product launch
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Launching and Iterating a Product in Tiny Steps as a Lean and Agile Startup

The following is excerpted from "Company of One: Why Staying Small Is the Next Big Thing for Business" by Paul Jarvis. Copyright © 2019 by Paul Jarvis. Reprinted by permission of Houghton Mifflin Harcourt Publishing Company. All rights reserved. Introducing a company of one A company of one is a collective mindset and model that can...
brand marketing
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The Anatomy of an Effective Brand Marketing Strategy

Brand marketing today is far different from the explosion in the 1960s that came to define modern marketing. Today, everyone from freelance entrepreneurs to Fortune 500 companies can build a personal brand via a digital presence. Those who are savvy know that the key to establishing a brand and its identity is an effective marketing strategy....
web design
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12 Startup Web Design Trends to Give Your Brand a Boost

When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design and take a brand from good to great. Plus, startups need all the help they can get to ensure they...
millennial
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The Marketing Tactic to Win Over Millennial Consumers

People are often surprised to hear that millennials are using coupons at a faster clip rate than older generations. If your brand wants to tap into the massive buying power of the millennial generation, you need to think about how to use discounts to lure them your way. Keep reading for creative ways to market...