Browsing Tag

customer data

7 posts
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5 Things Startups Need to Know About Cybersecurity

Entrepreneurs can prevent malicious actors from undermining their vision by developing a security-first mentality. Cybersecurity is important for all businesses, large and small. Entrepreneurs who understand cyber threats can avoid compromises that disrupt business and erode trust with both clients and consumers. Today, it's nearly impossible to compete on a significant scale without technology. However, that doesn't mean you have to...
market research
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What Goes In to Market Research and How Much Does it Cost?

Market research, the process of gathering information about consumers' preferences, is an important component of your startup's marketing plan. It provides vital feedback about your offerings and those of your competitors, and it can include product trials, focus groups and direct observation. Market research can get expensive, so you might need to consider ways to...
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IoT is Changing the Business Model From Freemium to Barter

For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription for a service, they need to try the product to make sure it meets their unique needs. This demand gave birth to the freemium model, where customers are given a trial period (typically 30 days or longer)...
modern consumer
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Everything You Need to Know About Modern Consumer Shopping Habits

In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made an online purchase at some point in their lives, 80 percent having done so in the last month alone. These...
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Use Personalization to Build Brand Loyalty: Here’s How

The average person is exposed to a vast number of marketing messages in a single day. While experts can’t agree on how many pieces of advertising material an individual processes on a daily basis (whether hundreds or thousands), one thing is certain: it’s a lot. Another certainty is that consumers don’t like irrelevant marketing material; it...