How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and…
Browsing Tag
customer data
7 posts
5 Things Startups Need to Know About Cybersecurity
Entrepreneurs can prevent malicious actors from undermining their vision by developing a security-first mentality. Cybersecurity is important for all businesses, large and small. Entrepreneurs…
What Goes In to Market Research and How Much Does it Cost?
Market research, the process of gathering information about consumers’ preferences, is an important component of your startup’s marketing…
IoT is Changing the Business Model From Freemium to Barter
For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription…
Everything You Need to Know About Modern Consumer Shopping Habits
In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections…
5 Reasons Why a Competitive Market is Essential for the Success of Your Startup
The picture of a competitive market once revolved around a multinational corporation, its smaller opponent and their David vs.…
Use Personalization to Build Brand Loyalty: Here’s How
The average person is exposed to a vast number of marketing messages in a single day. While experts…