Browsing Tag
customer journey
13 posts
The Dos and Don’ts of Client Retention
One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades. This is certainly difficult, but not impossible, and should be the main focus of every SaaS company in order to...
WJR Business Beat with Jeff Sloan: Mortgage Startup Tomo Streamlines the Way We Buy Homes (Episode 138)
There's a new FinTech startup in the real estate industry, and it's just secured $40 million in seed funding. Tomo, founded by former Zillow executives, Carrie Armstrong and Greg Schwartz, aims to change the way that Americans buy homes. “Mortgage is a massive distributed, important market, and we're going to delete it. We plan to address...
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience, and if used properly, these insights can help smooth the customer journey, increase sales and can even open the door...
3 Trends Dominating E-Commerce Startups Today
From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran in the retail space can attest, the only constant in this industry is change. But we can still get a...
How Your New E-Commerce Brand Can Drive Exponential Growth
As retailers worldwide make the shift to e-commerce, how can your business follow suit? Total e-commerce revenue is expected to reach $4.2T in 2020, a pie that startup companies are sure to want a piece of. If your company is planning to make the leap into e-commerce for the first time, or recently started selling...
16 Content Marketing Mistakes You May Be Making (and How to Avoid Them)
Having just embarked on your entrepreneurial journey, you’ve thrown yourself into content marketing. Everyone is telling you that it’s essential for building your audience and growing your business. But there’s so much work involved, and you’re barely keeping up. What’s worse is that you haven’t been seeing the results you were promised, and you’re starting...
7 Ways to Generate Fresh Leads for Your E-Commerce Company
We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips are applicable whether you’re just starting up an e-commerce store, or if you have a pre-existing brand. With that in...
How to Create an Effective Inbound Marketing Path From the Start
At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising shoved in front of customers’ faces. You probably understand this as an entrepreneur, but execution is much easier said than...
6 Things to Consider Before Listing Your Startup to Online Directories
Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you get your bearings. Starting a new business is hard, but online directories make it much easier to see immediate profits....
How 12 Successful Business Titans Set Themselves Apart From the Competition
Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know your business inside out "To separate yourself from the pack, you have to solve a problem for your customers. Then...
5 Ways to Future-Proof Your E-Commerce Brand
In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your business and stay ahead of your competitors. Go agile Brands can develop a more agile and efficient way of working...
The Future of Content Marketing: 3 Technology Trends to Watch in 2018
As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and brands reach their audience. The prospect of a shifting landscape can be scary, but with the right understanding of coming...
5 Ways to Refresh Your Business Plan for a Successful 2018
A new year is the perfect time to get a head start on refreshing your business plan. It’s also the perfect time to reflect on the passing year, consider triumphs and failures, and craft new goals while dusting off others which still have some life left in them. Whether you’ve already started on next year’s...