customer journey Archives

How to Leverage Customer Insights to Drive New Customer Acquisition Strategy

At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience,...

byRachael Baihn

October 26, 2022

How 12 Successful Business Titans Set Themselves Apart From the Competition

Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know...

byThe Oracles

August 8, 2022

The Dos and Don’ts of Client Retention

One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades....

byAnthony Ng Monica

November 14, 2021

WJR Business Beat with Jeff Sloan: Mortgage Startup Tomo Streamlines the Way We Buy Homes (Episode 138)

There's a new FinTech startup in the real estate industry, and it's just secured $40 million in seed funding. Tomo, founded by former Zillow executives, Carrie Armstrong and Greg Schwartz, aims to change the way that...

byStartupNation

November 2, 2020

3 Trends Dominating E-Commerce Startups Today

From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran...

byMichael Lagoni

June 13, 2020

16 Content Marketing Mistakes You May Be Making (and How to Avoid Them)

Having just embarked on your entrepreneurial journey, you’ve thrown yourself into content marketing. Everyone is telling you that it’s essential for building your audience and growing your business. But there’s so much work involved, and...

byCarole Alalouf

March 9, 2020

7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...

byNico Prins

August 14, 2019

How to Create an Effective Inbound Marketing Path From the Start

At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising...

byJennifer Tomlinson

May 2, 2019

6 Things to Consider Before Listing Your Startup to Online Directories

Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you...

byReuben Yonatan

March 14, 2019

5 Ways to Future-Proof Your E-Commerce Brand

In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your...

byEmily Marchant

June 22, 2018

The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...

byTyler Hakes

February 22, 2018

5 Ways to Refresh Your Business Plan for a Successful 2018

A new year is the perfect time to get a head start on refreshing your business plan. It’s also the perfect time to reflect on the passing year, consider triumphs and failures, and craft new...

byBrian Colling

December 29, 2017