Browsing Tag
customer journey
13 posts
How to Leverage Customer Insights to Drive New Customer Acquisition Strategy
At its core, leveraging customer insights lets your business look into the hearts and minds of current and potential buyers. Tapping into customer insights offers a way to take the pulse of your target audience,...
The Dos and Don’ts of Client Retention
One of the most powerful growth engines is net negative churn. When you have net negative churn, the additional revenue generated from existing customers month over month outpaces the revenue lost through cancellations and downgrades....
WJR Business Beat with Jeff Sloan: Mortgage Startup Tomo Streamlines the Way We Buy Homes (Episode 138)
There's a new FinTech startup in the real estate industry, and it's just secured $40 million in seed funding. Tomo, founded by former Zillow executives, Carrie Armstrong and Greg Schwartz, aims to change the way that...
3 Trends Dominating E-Commerce Startups Today
From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran...
How Your New E-Commerce Brand Can Drive Exponential Growth
As retailers worldwide make the shift to e-commerce, how can your business follow suit? Total e-commerce revenue is expected to reach $4.2T in 2020, a pie that startup companies are sure to want a piece...
16 Content Marketing Mistakes You May Be Making (and How to Avoid Them)
Having just embarked on your entrepreneurial journey, you’ve thrown yourself into content marketing. Everyone is telling you that it’s essential for building your audience and growing your business. But there’s so much work involved, and...
7 Ways to Generate Fresh Leads for Your E-Commerce Company
We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...
How to Create an Effective Inbound Marketing Path From the Start
At last, you’re officially open for business and you’re ready to jump into the chaotic world of content marketing. Remember rule number one: Content that pulls people in will always be more effective than advertising...
6 Things to Consider Before Listing Your Startup to Online Directories
Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you...
How 12 Successful Business Titans Set Themselves Apart From the Competition
Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know...
5 Ways to Future-Proof Your E-Commerce Brand
In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your...
The Future of Content Marketing: 3 Technology Trends to Watch in 2018
As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...
5 Ways to Refresh Your Business Plan for a Successful 2018
A new year is the perfect time to get a head start on refreshing your business plan. It’s also the perfect time to reflect on the passing year, consider triumphs and failures, and craft new...