Browsing Tag

customer relationship marketing

6 posts
Office Politics
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Set Your Business Apart with a Customer Inner Circle

Get in touch with a "Customer Inner Circle" When you were first starting out in business, you had a few friends, family members and customers that you leaned on for support and advice. Now these might have changed over the years, but chances are your business still has some trusted friends and customers. They also...
Customer Service
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The Importance of Exceptional Customer Service

3 Reasons Why Outstanding Customer Service Builds a Successful Business Everyone knows that “the customer is always right,” but what some business owners fail to realize is that this phrase holds a fundamental truth. In many ways, customer service determines the life span of start up businesses. Here’s why: #1 Customer service enhances buying experience...
Holiday Season
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Customers are for Life and Not Just for Christmas

Customers: Treat 'em right year around to keep them coming back! Let's face it: we are wrapped-up in the mist of winter. As our advent calendars rattle with half-filled chocolate, our stockings above the fireplace begin to fill with presents. As joyous songs stuff us with nostalgic joy, workers across the country are counting down...
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Kick-butt customer service transformed me

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers? It's simple. Do what Patagonia does. Here's a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life. Background: I bought a shell jacket...
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Customer Intimacy

I've mentioned that PFL's business model is built on "customer intimacy," or knowing a lot about our customers and how each of them defines success for their small business. One obstacle we encounter is when growth and career moves force us to "churn" a team. So when we add a new team member, we proactively...
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Dell to Model Customer Service after PFL

OK, maybe I'm extrapolating a little with that headline. But it is nice to see that Dell is looking at going to a team system for improved customer service. We made that move five years ago, and our customers love it. Check out this article from Service Untitled, which is a great site for all...