Understanding the Jobs to Be Done Theory for Breakthrough Innovation [VIDEO]
In “Competing Against Luck,” disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation:…
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disruptive innovation
6 posts
Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
Start a Successful Business: Debunking the Myth of Innovation
The following is excerpted from “Start a Successful Business: Expert Advice to Take Your Startup from Idea to…
Will Your Good Idea Be a Good Business?
A good idea and entrepreneurial spirit are certainly required if you want to establish a new business. But…
The Importance of Creativity Culture in Entrepreneurship [Book Excerpt]
The following excerpt is provided exclusively for StartupNation from “The Entrepreneur’s Book of Actions: Essential Daily Exercises and…
Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory
The following excerpt is adapted from “Competing Against Luck: The Story of Innovation and Customer Choice” Copyright ©…