Understanding the Jobs to Be Done Theory for Breakthrough Innovation [VIDEO]
In “Competing Against Luck,” disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation:…
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disruptive innovation
6 posts
Who or What is Your Brand’s Nemesis? A McLaren Case Study
The following is adapted from “Wild Thinking” by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from…
Start a Successful Business: Debunking the Myth of Innovation
The following is excerpted from “Start a Successful Business: Expert Advice to Take Your Startup from Idea to…
Will Your Good Idea Be a Good Business?
A good idea and entrepreneurial spirit are certainly required if you want to establish a new business. But…
The Importance of Creativity Culture in Entrepreneurship [Book Excerpt]
In “The Entrepreneur’s Book of Actions,” seasoned entrepreneur and business coach, Rhett Power, offers actionable advice for real…
Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory
The following excerpt is adapted from “Competing Against Luck: The Story of Innovation and Customer Choice” Copyright ©…