Browsing Tag

disruptive innovation

6 posts
Competing Against Luck
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Understanding the Jobs to Be Done Theory for Breakthrough Innovation [VIDEO]

In "Competing Against Luck," disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation: the jobs to be done theory. In the book, he and coauthors Karen Dillon, Taddy Hall and David S. Duncan share case studies and real world examples that provide entrepreneurs and business owners with the tools they...
wild thinking mclaren
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...
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Start a Successful Business: Debunking the Myth of Innovation

The following is excerpted from "Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire" by Colleen DeBaise © 2018 AMACOM/AMA All rights reserved. Published by AMACOM Books Division of American Management Association 1601 Broadway, New York, NY 10019 “My idea must be a breakthrough.” Many people equate the idea of innovation...
good business
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Will Your Good Idea Be a Good Business?

A good idea and entrepreneurial spirit are certainly required if you want to establish a new business. But many entrepreneurs find out the hard way that the most critical success factor is opportunity. Great ideas arise all the time, but as a potential business owner, you must be able to translate your idea into a...
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The Importance of Creativity Culture in Entrepreneurship [Book Excerpt]

In "The Entrepreneur's Book of Actions," seasoned entrepreneur and business coach, Rhett Power, offers actionable advice for real lasting change in your life and business. The book contains daily exercises for entrepreneurs, and with a 53-week plan, he encourages entrepreneurs and leaders to take action daily, break old habits and think in new and innovative ways in order...
Clayton Christensen
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Disruptive Innovator Clayton Christensen Illustrates the Jobs Theory

The following excerpt is adapted from “Competing Against Luck: The Story of Innovation and Customer Choice” Copyright © 2016 by Clayton Christensen, Karen Dillon, Taddy Hall and David S. Duncan. Published by Harper Business, an imprint of Harper Collins Publishers. In the mid-1990s, two consultants from Detroit asked if they could visit my office at Harvard...