Browsing Tag


11 posts
fundraising strategy
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Entrepreneurs Must Optimize Their Fundraising Strategy to Move Forward

Despite the recent radical economic changes, entrepreneurs have been resilient and adapted their business models to cope and sometimes even go public. However, entrepreneurs often make costly, avoidable errors in their funding strategies. Entrepreneurs can optimize their fundraising strategy by learning to avoid cash management pitfalls and how investors evaluate startups. Every successful entrepreneur knows...
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How Philanthropy Can Create an Impact for Your Business Beyond Profits

Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms lead to the same result: using a business to leave the world a better place.  Regardless of what you want...
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What Diverse Founders Must Do to Combat Funding Bias

It is no secret that the funding world has a diversity issue. As an industry, a recent analysis found that 70 percent of the venture capital industry is white. The study also noted that just 3 percent of venture capitalists are black, while merely one percent are Latinx. Further, about three-quarters of U.S. venture capital...
leapfrog crowdfunding
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The New Revolution for Women Entrepreneurs: Crowdfunding Hacks

The following is excerpted from "Leapfrog: The New Revolution for Women Entrepreneurs" by Nathalie Molina Niño with Sara Grace, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Nathalie Molina Niño LLC. Hack 35: Win the crowd Crowdfunding—all types—seems to be the one area...
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The 3 Stories You Need to Tell During a Capital Raise

What’s the best way to really get someone to listen and draw them in? Storytelling has been the medium of choice for communicators and entrepreneurs since the beginning of time. To connect with another person, you need to meet them where they are, find common ground and give them someone (or something) to root for....
The Crowdsourceress
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How to Make a Killer Crowdfunding Campaign Video [Book Excerpt]

The following is excerpted from "The Crowdsourceress: Get Smart, Get Funded and Kickstart Your Next Big Idea," by Alex Daly. Copyright © 2017. Available from PublicAffairs, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. At our core, humans are storytelling machines. We connect best to an idea when it has...
Geek Girl Rising
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Women in Tech: Kickstart Your Dream with Confidence [Book Excerpt]

The following excerpt is from "Geek Girl Rising: Inside the Sisterhood Shaking up Tech" by Heather Cabot and Samantha Walravens. Copyright © 2017 by the authors and reprinted with permission of St. Martin's Press, LLC.  The segment below highlights the journey of female entrepreneur, Yunha Kim, co-founder of Locket, a company that transformed the way Android mobile phone users...
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Harness the Power of Crowdsourcing to Improve Your Business

Got crowdsourcing? Chances are you do—you just don’t realize it. In fact, most people have been crowdsourcing for years. Any time you’ve participated in or led a group discussion to solve a problem, you’ve crowdsourced. Any time you’ve used consumer-generated data to make a decision, you’ve crowdsourced. It happens all the time. As businesses have...
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Busting the Myths of Small Business Funding

Securing funding for your startup may seem impossible, but it is no more difficult than making a sale. Fundraising is not impossible, it is an obstacle that requires the proper focus, beliefs, capabilities and strategies to achieve. Below, you will find several common myths that entrepreneurs face while looking for investors, and how to bust all...
Hardware Startup
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Finding Funding When You’re a Hardware Startup

It should come as no surprise that launching a startup is a herculean task, especially when it comes to funding. And the task only gets more challenging when your startup is all about producing a real, physical product. Unlike software startups that are all about making code, a hardware startup has to deal with prototype creation and refinement,...
Pitch Deck
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The Anatomy of a Pitch Deck

Have questions on what it takes to get funding? Utilizing a pitch deck, share your compelling story in order to influence an audience to fund your business. For those unfamiliar with the term, a pitch deck is a presentation used to present a business plan to potential investors in person or via an online meeting. Why is...