Browsing Tag
google tools
21 posts
Digital Nomads: How to Work From Anywhere in the World
One of my true joys as an entrepreneur is having the ability to run my company from anywhere in the world. I’m also a travel blogger, so I find myself exploring ruins in Sardinia, wine tasting on California’s Central Coast, or eating my way through France several times a year. I can’t afford to completely...
4 Biggest Challenges Top CEOs Face (and How You Can Overcome Them as an Entrepreneur)
As an entrepreneur, you face many challenges that demand your time and attention, and can contribute a large burden on your work and how you manage it. We spoke to a number of CEOs running small- to medium-sized companies, many of which have been featured in publications such as Business Insider and Inc., to name...
Dave Hansen Whitewater Uses Google to Build a Superhighway to the Great Outdoors
Dave Hansen Whitewater & Scenic River Trips has shared the beauty and adventure of Jackson Hole for 50 years. The business started off as the hobby of a die-hard outdoorsman, Dave Hansen, who enjoyed taking his friends on occasional river rides. Over the years, Dave and current owners, Bud Chatham and Kelly Kaiser, transformed the...
How This Small Business Improves Customer Efficiency and Safety with Google
Powerful innovations have long come from American garages, and Fargo's Pedigree Technologies is no exception. Founded in 2004 by entrepreneur Alex Warner, Pedigree Technologies brings cutting-edge remote-monitoring and asset-tracking solutions to life. “It's pretty exciting to see a product you’ve built changing businesses and making lives easier,” says director of product management, Josh DeCock. Today,...
Outdoor Equipped Uses Google Tools to Stand Out in Crowded Marketplace
When U.S. Army Infantry Branch veteran Mike Mayo got tired of the corporate world, he decided to start an online business that catered to those who shared his passion for the outdoors. His brother Chad Hankinson, a triathlete and avid outdoorsman, came on as CEO. In 2012 they launched Outdoor Equipped, a company that sells...
This Business Fashion Brand Uses Google AdWords to Reach its Core Audience
When MIT students Aman Advani, Gihan Amarasiriwardena and Kit Hickey saw a need for comfortable yet professional-looking business wear, they launched a Kickstarter campaign to create their prototype men’s Apollo dress shirt. Inspired by athletic wear and NASA fabrics, the dress shirt was stretchy, breathable, moisture-wicking and temperature-regulating. "Success on Kickstarter proved that there was...
Google AdWords Helps This Small Business Improve its Digital Presence
When her parents first asked if she wanted to join the family business, Wendy Shu was hesitant. “I had grown up around the technology and didn’t really feel like it was for me,” she explains. Founded in 2011, SAGE Millimeter designs and manufactures high-frequency electronic components and subassemblies, which are used by numerous companies to...
How Google AdWords Helps This Startup Drive its Online Sales
When Big Ray's opened in 1947, founders and veterans Howard Cruver and Glenn Miller were simply trying to sell their surplus U.S. Army gear to hard-working Alaskans who needed it at a price they could afford. Fast forward 70 years, and Big Ray's is a trusted provider of cold-weather, protective and flame-resistant clothing to outdoor...
ThinkFun Creates Strong Branding Online with Google Tools
Bill Ritchie and his wife, Andrea Barthello, founded ThinkFun in 1985 to translate the ideas of mathematicians, engineers, and inventors into enjoyable games for kids around the world. Bill’s inspiration was his own childhood. “From the time I was a little kid, the whole idea of recreational mathematics and playing with logic games and toys...
Adafruit Industries Uses Google Tools to Inspire
Limor "Ladyada" Fried, an MIT-trained electrical engineer, launched Adafruit Industries in 2005 to share and educate people about the fun and creativity of engineering. She started by writing a blog and selling DIY kits online so that people could build an MP3 player, cell-phone charger, or other useful devices. She also began offering online tutorials....
Arrow Limousine Worldwide Drives its Marketing Strategy with Google Analytics
In 1960, Michelle McConville's father, Roger Somers, bought a taxicab and started his own business while still in high school. Then in 1976 he bought his first limousine and renamed the company Arrow Limousine. The business took off. Today Roger’s son, Eddie Somers, is the president of this family-owned ground transportation service. They operate a...
Telaya Wine Co. Crafts Online Presence Using Google Tools
Veterinarian Carrie Sullivan and her husband, Earl, a biochemist, wanted to put family first and simplify their busy, high-pressure lives. They decided to open a winery while vacationing in Mexico. “We applied what we already knew to something different,” Carrie says. “It's all biochemistry, just applied in different ways.” Telaya Wine Co. produced 50 cases...
Strange Brew Coffeehouse Boosts its Brand With Hometown Hospitality
Mississippi State alumnus Shane Reed opened the Strange Brew Coffeehouse in 2005 as a community gathering place. To differentiate his business from the big-brand coffee shops, he'd stay open 24 hours during finals week and serve "awesome local coffee" (the Albino Squirrel, a white chocolate and hazelnut latte, is a bestseller), house-baked pastries, and traditional...
PointClickSwitch Uses Google AdWords to Raise Awareness
When they founded PointClickSwitch in 2010, Phil Croskey and his partners Jason Schwartzberg and Paul Clary had one goal: give the people of Maryland an easy way to shop for third-party energy providers. “We provide a marketplace for customers who are looking for a way to reduce their utility bills,” Phil says. From their Baltimore...
Hellbender Brewing Company Uses Google Products to Engage with Customers
For Ben Evans and Patrick Mullane, the founders of Hellbender Brewing Company, beer isn't just a good time—it's a good cause. “We just think there's a better way to brew,” Patrick says. That's why, after a decade of dabbling in homebrewed concoctions, they opened Hellbender in 2014 with more than just delicious drinks in mind...
Back Forty Beer Company Rekindles Craftsmanship, Introduces Locals to New Tastes
In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad...
Amherst Label Relies on Google Analytics for Customer Insights
Since 1978, the Calvetti family has owned and operated Amherst Label, a custom label printing company serving businesses in the Northeast and beyond. If it needs a label, they've got it covered—from custom food and beverage labels, to industrial labeling and window decals. The advent of the Internet presented an opportunity for this traditional print...
Sooner Marketing Solutions Leverages Many Google Tools to Help Clients
Braedon Kruse founded Sooner Marketing Solutions in 2012 to assist owners of small and medium sized businesses with finding success and customers online. “We help frustrated business owners to expand and grow their companies, find better branding, and gain more awareness,” Braedon says. Their customers range from a window-tinting business and automotive repair companies, and...
Sureflow Rooter uses Google Search Console for Website Optimization
Brian Wood grew up around a family-owned business. When he decided to strike out on his own in 2012 and start Sureflow Rooter, he wanted to make his business easy to find and easy to trust. He started out doing all the work himself and built Sureflow from the ground up. In addition to affordable,...
23 Google Tools for Your Website
Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips. Here are some of the essential Google tools for your website to ensure that your website...