Browsing Tag

holiday season

12 posts
Constant Contact holiday shopping survey
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Big News: Consumers are Still Shopping Small During the Pandemic

The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and up) on how the pandemic has changed the way they shop to help small businesses understand how to engage with...
holiday shipping
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7 Holiday Shipping Tips and Tricks for Online Entrepreneurs

The holiday season is often a busy time for entrepreneurs. With customers buying a tremendous number of gifts, business owners are likely feeling the stress of the shopping rush, and they want their items to arrive on time and in pristine condition. And this year, the pandemic has made online sales even more important for...
holiday season 2020
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Holiday Season 2020: Understanding Consumer Behavior to Inform Business Strategies

With Black Friday and Cyber Monday just around the corner, the holiday shopping season is officially in full swing. The events of 2020, however, will have shoppers and businesses alike navigating uncharted territory as the pandemic continues to impact consumer behavior. To help startups and small businesses understand these changes and how to pivot accordingly,...
seasonal partnerships
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5 Ways Seasonal Partnerships Can Benefit Your Business Long-Term

The holidays are all about making spirits merry and bright and in the small business community, this often translates to collaborating together on seasonal partnerships. If you’ve never approached a fellow business before with this idea, you might wonder how the two of you can really pull it off. After all, the holiday season has...
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6 Tips for Hiring Seasonal Employees

For many entrepreneurs, the busiest time of the year has arrived. As customer demands increase, so too do the demands placed on your existing employees. To fill this need, many business owners turn to the unsung heroes of the workforce: the seasonal employees that do everything from man customer service lines to restock shelves. Of...
black friday
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How to Get Enough Inventory to Make Black Friday Wildly Successful

Before long, the air will be cooler, evergreen and twinkling lights will deck homes and storefronts, and holiday music will begin to play, albeit earlier than seems necessary. Though the holiday season begins as soon as jack-o'-lanterns end their month-long reign, when it comes to planning and sales, most startups and small businesses focus on...
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6 Things All Entrepreneurs Should Do in November

With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday crunch and making sure that everyone on staff makes it through the end of the year in one piece. Not...
holiday season customer service
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Boost Your Sales with These Holiday Season Customer Service Tips

The holiday season can be a great time to be an entrepreneur, as you’ll likely see a boost in sales, which will hopefully help you finish the year on a strong note. Make sure that you’re taking advantage of this time by offering your valued customers the highest level of customer service. With these holiday...
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Boost Your Online Marketing: SEO Tips for the Holidays

With the holidays just around the corner, you’ll want to increase your online marketing efforts to get that extra revenue. E-commerce sales are projected to grow 18 to 21 percent over last year, with a projected 25 percent of e-commerce sales coming from mobile. So how can you take full advantage of this opportunity? Here...
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The Golden Rules of Holiday Gift Giving on a Startup Budget

For entrepreneurs running lean startups, it can be tough to get into the holiday spirit. On the one hand, nobody wants to be a Scrooge. If every brand-new small business owner could, they would shower their employees, partners and clients with extravagant presents. However, the reality is that the real “bah, humbug!” isn’t found in...
Holiday season
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Holiday Season: 7 Ways to Knock Your Customers’ Socks Off

While you should be working to dazzle your customers year round, the holiday season represents a significant opportunity for you to really capture their attention. Here are some strategies you can use to make sure you go out with a bang in your customers’ minds. Send a handwritten holiday card This probably only works if you...