5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup’s blog and website, you’re not…
Browsing Tag
know your audience
10 posts
7 Common Email Marketing Mistakes and How to Fix Them
Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong…
Build an Irresistible Brand by Connecting with Your Audience
A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the…
5 Tips for Creating a Startup Marketing Budget
You’re off to a great start this year, and you’re ready to invest more in marketing your startup…
13 Fundamental Lessons to Improve Your Content Marketing Strategy in 2018 (and Beyond)
We’re mere days away from turning the page on 2017. It’s been a fun year for me and hopefully…
Roles, Goals and Worries: A Simple Framework for Understanding Your Audience
One of the key elements of an effective content marketing strategy is defining your audience. We often hear…
Beyond Translation: Andovar’s VP of Marketing on Localizing Your Startup
In our increasingly global economy, savvy entrepreneurs look beyond their country’s borders for opportunity. But expanding to other…
Content Innovation: Making a Case for Reverse Engineering
In the first article of this content innovation series, I made a pretty strong argument: that most companies…
Content Innovation: You’re Not Innovating, You’re Emulating
Innovation. A word so often used in business that it’s become a cliché: applied to everything we do, everything we…
How to Engage Your Community in a Successful Crowdfunding Campaign
Connecting with an engaged online community is key to a successful crowdfunding campaign. But it’s not enough to…