know your audience Archives

5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...

byJustin McGill

February 12, 2022

7 Common Email Marketing Mistakes and How to Fix Them

Whether it’s a broken link, a spelling error, or worst of all, sending a message to the wrong audience, an email-gone-awry is never a good thing for a brand. With the growing success email marketing...

byMatt Shealy

October 2, 2019

Build an Irresistible Brand by Connecting with Your Audience

A veteran of marketing, public relations, branding and creative direction, SheBrand founder, Liz Dennery Sanders, has helped some of the world’s most iconic brands tell their stories. Recognizing that not everyone can afford her services, Sanders recently...

bySusan Johnston Taylor

May 31, 2019

5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let...

bySusan Guillory

March 14, 2018

13 Fundamental Lessons to Improve Your Content Marketing Strategy in 2018 (and Beyond)

We’re mere days away from turning the page on 2017. It’s been a fun year for me and hopefully my articles here on StartupNation have provided some knowledge about how to put together a successful content...

byTyler Hakes

December 26, 2017

Roles, Goals and Worries: A Simple Framework for Understanding Your Audience

One of the key elements of an effective content marketing strategy is defining your audience. We often hear about developing personas for our key audiences. One simple framework you can use to develop your personas and...

byTyler Hakes

September 12, 2017

Beyond Translation: Andovar’s VP of Marketing on Localizing Your Startup

In our increasingly global economy, savvy entrepreneurs look beyond their country’s borders for opportunity. But expanding to other parts of the world requires more than just translating your app or website to another language; it...

bySusan Johnston Taylor

April 20, 2017

Content Innovation: Making a Case for Reverse Engineering

In the first article of this content innovation series, I made a pretty strong argument: that most companies are not innovating in their content or their programming, they are emulating. Emulation means that you are...

byPatrick Jager

November 19, 2016

Content Innovation: You’re Not Innovating, You’re Emulating

Innovation. A word so often used in business that it's become a cliché: applied to everything we do, everything we create, every campaign and every department. We trumpet that we are continually "new and innovative" and that...

byPatrick Jager

November 3, 2016

How to Engage Your Community in a Successful Crowdfunding Campaign

Connecting with an engaged online community is key to a successful crowdfunding campaign. But it’s not enough to just gather followers and share your campaign. Once you’ve identified your community, it’s helpful to fine-tune your...

byAriel Hyatt

October 25, 2016