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leads

6 posts
leads
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How to Follow Up With Sales Leads the Right Way

It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait a day or two, and then give them a call. The end. In reality, following up with leads is a...
Leads
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5 Common Reasons Why Your Startup is Losing Leads

Leads are the lifeblood of just about every small business. They’re the fuel that keeps the engine going. With a steady influx of targeted leads, you’ll make more sales, learn more about your customers and generate more revenue. However, many startups face two common challenges when it comes to leads: Getting the leads in the first...
International Business
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Generating a Lead vs. Buying a Lead

Should Small Businesses Buy or Generate Leads? I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this ... because, frankly, I didn't have an answer for them. I never know what it will cost to generate a lead for a...
lead quality
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How to Build a Sales Lead Funnel

Build Your Sales Funnel As marketers, most of us spend a lot of time worrying about of the "front end" of our marketing efforts. Advertising campaigns, direct mail campaigns, email campaigns, search campaigns, PR campaigns, content marketing campaigns, trade show campaigns, etc. These are all important parts of your marketing and well worth your time...
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Salesforce for cheap

I'm no marketing genius, but I know that certain products and services require repeat exposure to prospects before they will convert to customers. I've heard that the magic number is 6 or 7 points of exposure. Think of how much business you could be losing if you are not following up with interested prospects. Now,...