marketing budget Archives

Event Marketing 101: Why Entrepreneurs Should Embrace the Power of Live Events

In an age of digital communication and remote work, in-person communication still holds immense value. In one study, 95 percent of participants rated face-to-face meetings as essential for long-term business relationships. Another found that face-to-face...

byVictoria Vessella

May 13, 2019

4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover...

byDaniel Ndukwu

February 5, 2019

7 Practical Ways to Manage Cash Flow So Your Business Never Goes Broke

Probably the biggest killer of any business is that it runs out of money. Often, it's not even for lack of a good product, but lack of cash flow. It takes years of experience for...

byThe Oracles

September 26, 2018

Why Your Startup’s Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram or countless other platforms. Not long ago, it was easy for a startup to simply create social...

byBruce Hakutizwi

June 23, 2018

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact,...

byMeredith Wood

April 23, 2018

How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience...

byKeith Tully

April 19, 2018

5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let...

bySusan Guillory

March 14, 2018

Why Digital Marketing is Essential to Your Startup’s Growth Strategy

Digital marketing is essential for building brand awareness, generating traffic, converting sales and creating loyal customers—which explains why marketing budgets continue to increase. It’s the best way to achieve growth in a data-driven, digital business...

byVictoria Feder

August 8, 2017

Success of Your Business: How to Market

Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to...

bySteven Di Orio

August 10, 2015

“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you've got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer...

byJoel Welsh

May 9, 2006