Browsing Tag

marketing budget

10 posts
event marketing
Read More

Event Marketing 101: Why Entrepreneurs Should Embrace the Power of Live Events

In an age of digital communication and remote work, in-person communication still holds immense value. In one study, 95 percent of participants rated face-to-face meetings as essential for long-term business relationships. Another found that face-to-face requests are 34 times more effective than those made via email. Data like this validates why companies of all sizes...
Read More

4 Proven Ways to Acquire Your First Customers Without a Marketing Budget

Resources are limited in a new startup. If you have employees, there are salaries to pay, processes to put in place, development work to get done, etc. Sometimes, your budget just isn’t enough to cover paid marketing campaigns on channels like Google search or Facebook. That doesn’t mean you can’t go head to head with...
cash flow
Read More

7 Practical Ways to Manage Cash Flow So Your Business Never Goes Broke

Probably the biggest killer of any business is that it runs out of money. Often, it's not even for lack of a good product, but lack of cash flow. It takes years of experience for an entrepreneur to understand how to manage cash flow well. Money masters and members of The Oracles share their top techniques for...
Read More

Why Your Startup’s Budget Must Include Social Ads

As of 2017, 81 percent of all Americans have a social media profile, whether on Facebook, Twitter, Instagram or countless other platforms. Not long ago, it was easy for a startup to simply create social media profiles on Twitter and Facebook, and begin sharing information about its products or services. However, due to constantly changing...
Read More

How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
Read More

How Much Budget Should You Allocate to Marketing Your Business?

Knowing how much to spend on marketing can be difficult, especially if you’re a startup with no historical data on which to base your decision. With so many diverse ways available to reach your audience these days, it’s also challenging to identify the best marketing methods. So where do you start in this process, and...
marketing budget
Read More

5 Tips for Creating a Startup Marketing Budget

You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let this be the year you get serious about your marketing plan and spending! Use these tips to help create a...
Digital marketing
Read More

Why Digital Marketing is Essential to Your Startup’s Growth Strategy

Digital marketing is essential for building brand awareness, generating traffic, converting sales and creating loyal customers—which explains why marketing budgets continue to increase. It’s the best way to achieve growth in a data-driven, digital business world. Since marketing’s influence over revenue is increasing, it only makes sense that everyone in an organization should have some...
Read More

Success of Your Business: How to Market

Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to spread the word it can be difficult to bring in customers, especially if you are just starting out and newer...
Read More

“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you've got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer base. But grow you must! You've got 2 choices: 1) guess 2) research Guessing is very fun. It's called the...