“No budget” marketing strategies

Latest posts by Joel Welsh (see all)

So many startups, so little money. No matter what size business you run you’ve got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer base. But grow you must!

You’ve got 2 choices:

1) guess

2) research

Guessing is very fun. It’s called the “what do you think?” game. We’ve been doing it since we were kids and it holds great appeal. It’s just not very smart.

Research is not nearly so much fun. It reminds me of going to the library & shuffling through aisles of books.

But I do have some good news! You can make research fun by simply listening to what others have done. And here’s a tip: don’t do what didn’t work for them. Do do what did work.

At least that’s a good place to start. Maybe you can tweak a tactic that wasn’t successful for someone else. Benjamin Franklin said he never failed, just learned what didn’t work thousands of times. I was reminded of that quote recently.

So how do you conduct successful marketing without a budget? Start researching.

Total
0
Shares
Previous Article

A small business startup needs that work life balance

Next Article

Knowing it

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...