business marketing Archives

Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...

bySerenity Gibbons

October 18, 2021

3 Powerful Ways to Build Social Proof and Make Your Business Stand Out

In a world where we can’t take our eyes off the internet or our hands off our phones, people have become more prone than ever to acting like the people around them. We rely on...

byEmmanuel Soroba

September 14, 2021

6 Things to Consider Before Listing Your Startup to Online Directories

Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you...

byReuben Yonatan

March 14, 2019

Market Your Small Business Using Out-of-the-Box Strategies

Thinking outside of the box does not always mean reinventing the wheel. Sometimes it means inventing new ways to use the wheel. If you’ve hit a wall trying to market your small business, check out...

byEmily Long

September 11, 2016

Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word...

byMelissa Fisher

February 6, 2015

One Little Marketing Strategy That Reaps Big Results

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but...

byWendy Kenney

February 14, 2011

Social Media Marketing: What happens to your social media when the person who’s doing it is gone?

Lately I've noticed a problem that I thought was worth bringing up. That is; what happens to your social media when the person who's doing it goes away? This was brought to mind because it's...

byWendy Kenney

September 5, 2010

5 Ways to Use Foursquare to Market Your Location-Based Business

I've been mulling this around since posting the last Foursquare article and thought that there were more practical tips could be added. Foursquare is a hugely untapped and powerful little tool for business marketing, especially...

byWendy Kenney

July 18, 2010

Are you Utilizing Text Messaging?

Text messaging is becoming more prevalent everyday. How many people do you know who communicate via text? Chances are, it’s a large amount of people. Companies have taken notice and are now using texting for...

byBetsy Brottlund

March 11, 2010

Grassroots marketing strategies can really payoff

"Hitch your wagon to the littlest star" could be the name of the marketing strategy used by the owners of Belly Maternity, a Denver boutique that sells maternity and baby clothes. They sent Angelina Jolie...

byJoan Isabella

June 13, 2006

“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you've got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer...

byJoel Welsh

May 9, 2006