Browsing Tag

business marketing

11 posts
digital marketing
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Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
online directories
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6 Things to Consider Before Listing Your Startup to Online Directories

Online directories are a great way for businesses to expand their recognition to audiences previously out of reach. For small businesses and startups, this is a great way to ensure you stay competitive while you get your bearings. Starting a new business is hard, but online directories make it much easier to see immediate profits....
Market Your Small Business
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Market Your Small Business Using Out-of-the-Box Strategies

Thinking outside of the box does not always mean reinventing the wheel. Sometimes it means inventing new ways to use the wheel. If you’ve hit a wall trying to market your small business, check out these unconventional strategies for using long-established marketing tools. Personalized direct mailers Like most people, I tend to throw away direct...
Free Tools for Entrepreneurs
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Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word about free tools, tips and tricks for bootstrappers. This list was curated from +50 tech blogs & websites such as...
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One Little Marketing Strategy That Reaps Big Results

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I...
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5 Ways to Use Foursquare to Market Your Location-Based Business

I've been mulling this around since posting the last Foursquare article and thought that there were more practical tips could be added. Foursquare is a hugely untapped and powerful little tool for business marketing, especially if you own a business that requires customers to physically visit your location to make a purchase.  Unfortunately most businesses...
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Are you Utilizing Text Messaging?

Text messaging is becoming more prevalent everyday. How many people do you know who communicate via text? Chances are, it’s a large amount of people. Companies have taken notice and are now using texting for various uses some of which include: • Coupons • Gift card redemption • Receiving to-go orders • Reminding loyal customers...
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Grassroots marketing strategies can really payoff

"Hitch your wagon to the littlest star" could be the name of the marketing strategy used by the owners of Belly Maternity, a Denver boutique that sells maternity and baby clothes. They sent Angelina Jolie a "thank-you gift" for her humanitarian work. They also sent gifts to other pregnant stars like Gwyneth Paltrow, and Jennifer...
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“No budget” marketing strategies

So many startups, so little money. No matter what size business you run you've got to make every dollar count. Simply throwing money at a problem is not a smart way to grow your customer base. But grow you must! You've got 2 choices: 1) guess 2) research Guessing is very fun. It's called the...