marketing tactics Archives

WJR Business Beat with Jeff Sloan: Marketing Tactics for Customer Engagement (Episode 66)

On this episode of StartupNation Radio, Jeff dives further into customer engagement. Today, following up on yesterday's feature, we're focused on a new study by Manifest that shares which marketing tactics small business owners are using...

byStartupNation

June 2, 2020

How This Restaurant Keeps Customers Talking with Word-of-Mouth Marketing

The following is excerpted from "Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth" by Jay Baer and Daniel Lemin with permission of Portfolio, an imprint of Penguin Publishing Group, a division...

byJay Baer and Daniel Lemin

October 16, 2018

Neuromarketing: Why Marketing is All in the Mind

“Logic will get you from A to Z … imagination will get you everywhere," are not just famous words by Albert Einstein, but a clever tactic used all the time, by the world’s greatest novelists,...

byCatherine Plano

October 21, 2016

Marketing to Younger Consumers: Q&A with Fuse’s Issa Sawabini

Forbes has dubbed 2016 the year of the millennial consumer. Large and small companies hope to gain the attention of these younger consumers, but traditional strategies like TV or print ads may not work, since...

bySusan Johnston Taylor

July 19, 2016

The Downside of Guerrilla Marketing-Four Things You Need to Know

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window...

byWendy Kenney

February 25, 2012

5 Tips for Using Email Marketing to Boost Your Business

Every small business owner understands the value of building relationships with customers. But many of us get lost when it comes to building relationships with potential customers. As a business owner, I've learned that success...

byWendy Kenney

January 1, 2012

I’m giving gorilla tactics a whole new meaning

Hi gang, I am so honored and excited to be back in the Blogging fold here at SUN! (queue cheesy organ music) "When we last spoke to Inflatable Madness,  they were a top eBay seller,...

byKevin Harmon

February 8, 2008