Marketing Archives

3 Marketing Mistakes New Brands Make That Turn Audiences Off

Creating a marketing plan is one of the most overlooked strategies a new business owner will focus on, and failing to create a strategic marketing plan ahead of opening the doors is one of the...

byChristena Garduno

May 7, 2024

Level Up Your Digital Skills: Free Right Now with Verizon Small Business

These events and courses from Verizon Small Business Digital Ready are for the week of May 5. They are just a sample of the program's benefits. Join Verizon Small Business Digital Ready and enroll in...

byStartupNation

May 5, 2024

Maximizing SEM Impact Without Breaking the Bank

Search Engine Marketing (SEM) can be a powerful tool for businesses of all sizes. By leveraging the power of search engines like Google and Bing, you can reach a highly targeted audience that is actively...

byDhawal Shah

May 3, 2024

Woman writing in a journal with musical instruments in an Image by Freepik

How to Grow Your Business By Writing a Book

Writing a book for your business can help expand your influence--these titles are just a few prime examples--because thought leaders write books. When you write a book, you establish and support your credibility. Authorship, in...

byBarbara Richter

April 26, 2024

SEO, Brand Building and Other Benefits of Press Releases for Small Businesses

If you’re an owner of a small business, you’re likely always looking for effective ways to generate awareness and gain exposure for your brand. Press releases could be your best asset in achieving mass brand...

byAlexandra Wilson

April 22, 2024

Person with phone and laptop searching online

16 Ways Startups Can Quickly Recover from an SEO Setback

Navigating the choppy waters of SEO setbacks can be daunting for startups, which is why we've gathered insights from Founders, CEOs, and SEO experts. From the proactive measure of shipping free AI products for traction...

byBrett Farmiloe

April 17, 2024

Social Media Sharing for Busy Entrepreneurs: Get Organized

Social media has become an integral part of everyone’s lives. It has an audience for just about any startup business. But how to reach that audience in a most efficient way? Entrepreneurs realize the importance...

byAnn Smarty

April 8, 2024

Maximizing Marketing Strategies for Startups, from SEO to Content Creation

Though you’ve likely heard it before, it’s crucial to wrap your head around this fact: 90% of startups fail. This is not said to discourage, but rather to drive home how important it is to...

byCharlie Fletcher

April 5, 2024

How Brands Leverage Cultural Literacy to Drive the Conversation and Thrive

This is an edited extract from Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Kārkliņa Gabriel. In the book, the cultural theorist and strategist provides a vital new framework for understanding how...

byAnastasia Kārkliņa Gabriel

March 26, 2024

Using Email Marketing Trends to Drive Product Sales

We’re steaming through the first quarter of the year, and all those predictions about what will transform email marketing for small business owners are coming true … or not. As someone who has taught thousands...

byLiz Wilcox

March 6, 2024

Top Startup Leaders Offer Marketing and Branding Secrets

Diving into the world of startup marketing, we've gathered insights from CEOs and founders to unveil one effective strategy that has propelled their businesses forward. From the impact of inbound marketing to the power of...

byBrett Farmiloe

February 15, 2024

Building Trust: Reputation Management for Retail Startups

Customer trust is your startup's most valuable asset. It sets the foundation for long-lasting business relationships, fosters brand loyalty and drives growth. When people trust your business, they are more likely to buy from you...

byDevin Partida

January 30, 2024

Why and How to Offer a Unique Value Proposition to B2B Clients

In the fast-paced and competitive world of B2B marketing, standing out from the crowd is essential. To capture the attention and loyalty of your B2B clients, you need to offer them a unique value proposition...

byAmy John

January 7, 2024

Make a Splash With Your Startup on Small Business Saturday (and Beyond)

If you just started a business, you might be looking for ways to get your name out in your community. Why not do that on a national shopping day devoted to small businesses—aka Small Business...

byRachel Blakely-Gray

November 9, 2023

LISTEN: More Marketers Turning to Performance Marketing

During challenging economic times, marketers are turning more toward performance marketing versus brand marketing. Why? Because of the opportunity to measure and optimize so effectively with performance marketing. Tune in to News/Talk 760 AM WJR...

byStartupNation

October 4, 2023

LISTEN: AI Becoming a Threat to Marketers

According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear artificial intelligence could threaten their job security. What are the key use cases? 34% of marketers integrate AI into the...

byStartupNation

September 14, 2023

CC Consulting: How Cindy Ciura Excels Where Others Have Been Denied

CC Consulting is a business in the highly competitive field of commercial real estate marketing. Cindy Ciura's business is in the field where only 4% of senior executives are women. She has excelled where others...

byStartupNation

July 7, 2023

People sitting and talking around a table drinking beverages.

5 Can’t-Miss Strategies to Avoid Missing Out on Profits

When you’re starting a new business, you need to hang onto every cent possible. The idea of missing profits or even losing profit opportunities can feel like a punch to the gut, especially after investing...

byCharlie Fletcher

February 24, 2023

Trust Signals: Brand Building in a Post-Truth World

Excerpted from “Trust Signals: Brand Building in a Post-Truth World” by Scott Baradell. Published by Lioncrest Publishing Copyright © 2022. In the Brothers Grimm fairy tale Hansel and Gretel, Medieval Germany is in the grips...

byScott Baradell

February 23, 2023

A ChatGPT Challenge: PROMPT Authors Ask for an Analogy

When we interviewed the authors of the new book PROMPT, we asked how creative ChatGPT could be. We used as an example the phrase they came up with to describe their book: “a cookbook for...

byColin McMahon

January 24, 2023