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Melissa Fisher
31 posts
Turning Tragedy into Triumph – Crisis Communication Tips From Top Franchise Executives
You can mitigate risk in today’s multimedia marketplace. In February I attended the International Franchise Association’s annual convention.…
Best Practices for Franchising Your Business and Achieving Rapid Growth
Franchising your business concept is a proven way to achieve rapid growth, but becoming a franchisor is not…
From Strategy to Execution: Delivering Super-Charged Grand Openings For Franchised Locations
In February I attended the International Franchise Association’s annual convention. There I had the pleasure of attending a…
Employee Accountability Drives Growth for Marco’s Pizza
Marco’s Pizza has achieved greater overall sales growth and profitability by encouraging every employee to rise above their…
DiSC Behavior Profiling: How Dwyer Group Improved Team Performance
In February I attended the International Franchise Association’s (IFA) annual convention. There I had the pleasure of attending…
VetFran: Franchise Opportunities for Veterans Continue to Grow
Think about this: Veteran’s are Employees Willing to Take A Bullet for Their Last Employer. In 2011 the…
Free Tools for Entrepreneurs & Tech Startups
Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made…
Loyalty & Consumer Rewards Programs
When businesses start to consider ways to use and collect data, many consider the benefits of a loyalty…
New Year, New Goals
Many entrepreneurs revaluate their business plans and set new goals as they head into a New Year. Here are…
Creating Your Annual Promotional Plan
The beginning of the year is a great time to think about your annual promotional plan. When will…
Startup Wisdom: Five Things I Wish I Knew Before Doing Startups
Jason Thibeault the Sr. Director of Marketing Strategy at Limelight Networks and Co-Author of “Recommend This!” recently shared…
3 EASY Steps to Help Your New Business Secure Funding
Give your business an opportunity to receive the capital it may need to launch and grow.
Customers are forever… not just for Christmas
Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all…
Turn Negative Nancy’s Frown Upsidedown
A positive attitude is a winning attitude. So what do you do when a member of your sales…
Tax Implications of Worker Classification
“Worker classification continues to be a point of contention with the Internal Revenue Service (IRS) and the Department…
Financing Options for a Small Business
Investigating financing options for a small business? We've got some in the trenches advice for you on finding the funding that's just right for your startup venture.
Expressing Gratitude
Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone…
Financing Options for a Small Business
Investigating financing options for a small business? We've got some in the trenches advice for you on finding the funding that's just right for your startup venture.
Four Steps to Positive Employee Recognition
Employee pride doesn’t start with a formal employee recognition program, it starts with you. Here are 4 easy steps…