Browsing Tag

Melissa Fisher

31 posts
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Free Tools For Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist there is nothing better than finding free stuff made by awesome people! Special thanks to all the bloggers and web content curators that spread the word about new tools, tips and tricks for bootstrappers. This list of free tools for entrepreneurs was curated from +50 tech...
Crisis Communication
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Turning Tragedy into Triumph – Crisis Communication Tips From Top Franchise Executives

You can mitigate risk in today’s multimedia marketplace.   In February I attended the International Franchise Association’s annual convention. While there I had an opportunity to listen to a panel discussion featuring Saundra Kitchen (owner of Mr. Rooter of Sonoma County CA), Debra Shwetz (Co-Founder of Nothing Bundt Franchising Inc.) and one of their franchisees...
Franchising
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Best Practices for Franchising Your Business and Achieving Rapid Growth

Franchising your business concept is a proven way to achieve rapid growth, but becoming a franchisor is not an automatic ticket to success, especially in today’s rapidly changing marketplace. In January, for instance, three established franchisors filed for bankruptcy protection: Taco Del Mar Franchising Corp., Uno Restaurant Holdings Corp., and Daphne's Greek Café. Still, many...
Employee Accountability
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Employee Accountability Drives Growth for Marco’s Pizza

Marco's Pizza has achieved greater overall sales growth and profitability by encouraging every employee to rise above their job description to identify, care about and solve customer concerns. While participating at a panel at the International Franchise Association’s annual convention, Bryon Stephens, President & COO, Marco’s Franchising, LLC dba Marco’s Pizza shared how they achieve high...
DiSC
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DiSC Behavior Profiling: How Dwyer Group Improved Team Performance

In February I attended the International Franchise Association’s (IFA) annual convention. There I had the pleasure of attending a session moderated by Mark Liston currently serving as the President of Glass Doctor and formerly the chairman of the ICFE Board of Governors and the Educational Foundation's Board of Trustees at the IFA. In this session...
VetFran
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VetFran: Franchise Opportunities for Veterans Continue to Grow

Think about this: Veteran’s are Employees Willing to Take A Bullet for Their Last Employer. In 2011 the International Franchise Association started VetFran, a program to recruit military veterans and returning wounded warriors.     Today VetFran is a network of IFA members that offer financial discounts, training, mentorship and other incentives for veterans and...
Free Tools for Entrepreneurs
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Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word about free tools, tips and tricks for bootstrappers. This list was curated from +50 tech blogs & websites such as...
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Loyalty & Consumer Rewards Programs

When businesses start to consider ways to use and collect data, many consider the benefits of a loyalty program. Sometimes referred to as a "consumer rewards program," these plans establish a way for businesses to retain customers and provide customers with special deals like price cuts, new and improved services, or free rewards. Like all...
Goals
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New Year, New Goals

Many entrepreneurs revaluate their business plans and set new goals as they head into a New Year. Here are some inspirational quotes on the topic of goals. Circumstances may cause interruptions and delays, but never lose sight of your goal. ~ Mario Andretti A good goal is like a strenuous exercise – it makes you stretch....
promotional plan
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Creating Your Annual Promotional Plan

The beginning of the year is a great time to think about your annual promotional plan. When will you offer themed sales? On traditional nationally celebrated holidays, shopper holidays like Black Friday, themed months or days like October's Breast Cancer Awareness Month or Groundhog Day? What e-mails will you send out and why? Monthly updates, new...
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Startup Wisdom: Five Things I Wish I Knew Before Doing Startups

Jason Thibeault  the Sr. Director of Marketing Strategy at Limelight Networks and Co-Author of "Recommend This!" recently shared startup wisdom as he reflected on his career working in, with and for startups. Hindsight is a wonderful thing. Looking back on a decade of my life spent in startups, it’s high time that I reflect on...
Funding
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3 EASY Steps to Help Your New Business Secure Funding

In today’s economy, it has become a daunting task for new  and small businesses to secure funding and access the capital they need to launch and grow their  companies.  Being forced to make personal  guarantees and to use personal credit to fund a business adds a great deal of  risk and pressure on the business...
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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of...
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Turn Negative Nancy’s Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy”...
worker classification
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Tax Implications of Worker Classification

"Worker classification continues to be a point of contention with the Internal Revenue Service (IRS) and the Department of Labor (DOL)." according to Plante Moran the nation’s 13th largest certified public accounting and business advisory firm in the United States. The use of independent contractors saves employers significant money on federal and state employment taxes and...
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Financing Options for a Small Business

Finding the Right Funding Financing your business is one of the first  critical decisions you'll make.  A while back, we were approached by "Brian," an Entrepreneur who  started a company with a combination of funds from his personal savings  account and credit cards. He was looking for a venture capital  investment, but part way into his...
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Expressing Gratitude

Thanking people works wonders for business because it expresses one of our most basic emotions: gratitude. When someone does something nice for you, they expect gratitude — and think less of you for withholding it. Sure you pay people a fair wage, but why not also say thank you for a job well done? The...
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Financing Options for a Small Business

Finding the Right Funding Financing your business is one of the first  critical decisions you'll make.  A while back, we were approached by "Brian," an Entrepreneur who  started a company with a combination of funds from his personal savings  account and credit cards. He was looking for a venture capital  investment, but part way into his...
employee recognition
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Four Steps to Positive Employee Recognition

Employee pride doesn't start with a formal employee recognition program, it starts with you. Here are 4 easy steps to begin to improve your skills. Make a list of all the important groups of people in your work life. Write down the name of every important person in each group. Twice a week, review the list...