Browsing Tag

metrics

7 posts
Profitability
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How to Boost Your Startup’s Profitability with This Old Improv Trick

Where does revenue come from? And how can we make more of it? When you’re building a business, everything comes down to these two questions. The more specifically you can answer the first, the more opportunities you’ll see to answer the second. To see the big picture, you have to get small. You need to...
content marketing
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Why Content Marketing Doesn’t End with a Pageview

One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to an editorial calendar to their voice/tone. But this is not the same thing as having a strategy. A content marketing...
metrics
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Outputs vs. Outcomes: Finding the Right Marketing Metrics

Any small business owner who has dipped their toe in data analysis knows that some marketing metrics are more useful than others. To be successful in your marketing plan, you don't just need a ton of likes, shares or follows on Facebook. Of course, this is a huge help in getting the word out, but...
Content marketing
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5 Steps for Building a Simple Content Marketing Framework

The year 2017 is now underway and many startups are looking for new ways to bolster growth and increase engagement within their communities. We’ve seen time and time again that content marketing is an approach that can create long-term value for a brand and serve the needs of a business. But if you’re new to content...
measuring company performance
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Measuring Company Performance: Track Your Progress

No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results.  A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring...
bootstrap
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Measuring Company Performance

No matter how many good people you gather, most workplace teams settle into the same old rut. Once the initial enthusiasm dissipates, they become little more than order takers or paper pushers, satisfied with so-so results.  A Team of Leaders offers a completely new way to approach the team experience and an empowering formula for measuring...