Browsing Tag
newsletter
8 posts
4 Ways to Boost Brand Awareness and Earn More Sales with Email Marketing
As an entrepreneur, you likely rely on email every day. You send transactional messages and make sure your customers have everything they need to navigate your products or services successfully. But beyond that, are you using email marketing, like a startup newsletter, to grow your business? If you don’t have a newsletter and you aren’t...
5 Inventive Ways to Use Email Marketing to Boost Your ROI
If you’ve ever dipped your toes into the world of email marketing, you know that it’s often touted as having the best return on investment of any initiative you can take to boost leads and sales for your business. But if you’re not a marketing expert yourself (maybe you’re a small business owner trying to...
7 Signs You’re Ready to Expand Your E-Commerce Business
An e-commerce business can be a passive form of income, a full-fledged business or a barebones offshoot of your brick-and-mortar business that you built because you were told you had to start selling online. It can be unclear what the tipping point is for an e-commerce business. When do you start investing even more of...
The Best Types of Content to Include in Your Email Marketing Campaign
There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make the most out of your marketing budget, you need to choose strategies that are proven to be effective, and email...
How to Produce Juicy Content That Catches Eyeballs
Where I live in Los Angeles, I constantly see billboards for popular YouTubers, which tells me that Google is investing a lot of money into helping popular brands succeed. More and more frequently, we are seeing popular YouTubers transcend the internet with content and move into more traditional media and movies, knocking down the gatekeepers...
Content Upgrade: Build Your Email List and Get More Value
List-building used to be a lot easier for small businesses. You could simply ask people to subscribe to your email list and they would happily comply. You could then create a lucrative email marketing funnel. Unfortunately, spammers have ruined it for legitimate marketers, so entrepreneurs must be more creative when building email lists. If you are having trouble building...
What’s Next After Your Newsletter?
Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to your list on a regular basis. If you answered B and...
Making Newsletter Topics Fun for Readers
I just received one of my favorite newsletters today. It is from a chiropractor I went to awhile back, her newsletter is full of the new happenings at the office but it also contains a monthly fun fact (usually something totally cool you learn about your arm or leg) and a healthy recipe. Newsletters are...