Browsing Tag

niche market

6 posts
side hustle
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This Entrepreneur Financed Her Business With a Side Hustle

Charlie Heck is the founder of Checkmark Creative, a marketing boutique that works with small businesses to tell their stories through social media, website design and infographics. “We take really complex material and make pretty little Facebook and Instagram posts out of it,” explained Heck. After a job loss, Heck found a non-traditional way to...
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Building Your Marketing Plan: Who’s Your Ideal Client?

Part I in a Series:  Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his shoulders and say, "Which one?" But if I asked to borrow a specific baseball cap, such as a red one,...
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Cool Company of the day: The Evening Hatch

We all know how important it is to enjoy life... to live it to the fullest. In that spirit, we recently went on our first fly fishing adventure - something we'd heard people rave about but we'd never "taken the time" to do ourselves. The little business we chose to outfit and guide us was...
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Cool Company of the day: Old House Gardens

We look for cool companies all the time and want you to help us find them. So keep them coming our way! Email ideas to [email protected] Today's Cool Company is Old House Gardens, one of the leading heirloom seed catalog companies in the world. What makes the company cool--more than the fact that they run...
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What is a Niche?

It's an entrepreneurial mantra: find a niche and fill it. Not so obvious, perhaps, is the definition of a niche. Over lunch today with my very inspiring friend Scotty, we were discussing a retail idea of his, and how to market it. The idea itself is very unique, and has the potential to serve a...