Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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We look for cool companies all the time and want you to help us find them. So keep them coming our way!

Email ideas to info@startupnation.com.

Today’s Cool Company is Old House Gardens, one of the leading heirloom seed catalog companies in the world.

What makes the company cool–more than the fact that they run their business out of an old Victorian home in Ann Arbor, MI–is the fact that they’re so totally passionate about one mission: Providing and preserving heirloom seed/plant varieties.

Their focus affords CEO Scott Kunst and his team the ability to apply ALL of their resources to the singular goal of the company. And that makes them one of the best in the business.

So good, in fact, that Martha Stewart has featured the company. That’s what often happens when you’re the best in your space – opportunity seems to come your way.

Now the other "cool factor" is just the very nature (no pun intended) of the business. How incredible to deal in exotic and unique seeds that are chock full of history and, when purchased and planted, create beautiful flowers, herbs and vegetables?!

Read their story to learn more about just how cool Old House Gardens is.

You can also learn about the importance of focusing on a niche for your business, whether home-based, online, part-time, or otherwise, by learning from our bloggers and community members who have lots of wisdom to share.

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