The Ad Has Moved Into the Conversation. What Does That Mean for Startup Trust?
On February 9, OpenAI started testing ads in ChatGPT in the United States. By May 20, Google was…
Browsing Tag
Startup Marketing
14 posts
Why Your Startup Website Gets Traffic but Fails to Generate Customers
Getting website traffic but no customers is a frustrating place for a startup to be: sessions climb while…
When Is Your E-Commerce Startup Ready for Google Ads? Take This Test Before You Spend
Most founders switch on Google Ads in their first month because every launch checklist says to. Three months…
Offline Marketing Tactics Startups Still Shouldn’t Ignore
In this digital era, offline marketing can feel like a secondary priority. However, offline marketing tactics are still…
How to Build a Community-Led Growth Strategy That Actually Works
Most “communities” launched by startups are dead within a year. Not because community-led growth doesn’t work, but because…
How Startups Can Build Trust Quickly with High-Impact Homepage Messaging
Every startup asks potential customers for something. Sometimes it’s a purchase. Sometimes it’s an email address, a demo…
Real Ways to Build Hype Before You Launch Your Startup
Launching a startup can feel like jumping out of a plane: exhilarating, but with no parachute if no…
4 Personal Branding Strategies for Startup Founders
Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college…
Mobile Marketing Guide For Entrepreneurs
In the marketing world, all roads lead to mobile. Ericsson predicts there will be 6.1 billion mobile users…
9 Big Marketing Ideas for Small Business
Small business owners are always on the lookout for that one big marketing idea that will catapult their…
6 World’s Worst Marketing Tips
I spend a lot of time talking with small business owners about how they can get new customers…
28 Small Business Marketing Resolutions for the New Year
It is common practice to set New Year’s resolutions in our personal lives, but how often do we do…
9 Unusual Low Cost Marketing Ideas with Extraordinary Results
Whether you’re a startup or you’ve been in business a while, you don’t have to spend a lot…
One Little Marketing Strategy That Reaps Big Results
I love writing. No, let me put it another way, I love words. Writing is the one skill that…