Browsing Tag
twitter for business
9 posts
IHOb Rebrand Shows Us How Startups Can Shine in the Shadow of Social Media Giants
You’ve got to start somewhere. For Amy Brown, it was Jan. 2, 2017. The Wendy’s social media manager was manning the company’s Twitter account during the post-holiday downtime when she let loose one of the...
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...
The Ultimate Guide to Social Media Competitions for Startups
Social media competitions have been an effective tool in the startup world for years, for the veterans as much as the new kids on the block. If handled correctly, they can have a huge impact...
A Minimalist Guide to Social Media for Your Brand
We all have those periods in our lives where we’re spread thin. We’re working too hard, not sleeping enough, and just trying to cram one more task into our already busy schedules. A society that...
5 Ways To Jumpstart Your Startup’s Social Media Strategy
Launching a startup is exciting, but wearing many hats can be both exhilarating and draining—because it’s hard to juggle 10 jobs and be the master of them all. Some tasks are easier than others, but...
4 Lessons in Brand Management from the Twittersphere
Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled jokes, it can seem hard to get a serious message across, let alone an earnest bit of...
Revolutionizing Content Promotion with the Twitter Leapfrog Method
Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people...
Social Analytics: Learn to Embrace it to Improve Your Marketing
I often hear small business owners complain that the marketing they’re doing isn’t working. However, they don’t know exactly what they were expecting, nor what their actual results were. It’s frustrating. I’m a huge proponent...
Q&A with Mark Kaye on Snapchat for Business
Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages...