twitter for business Archives

IHOb Rebrand Shows Us How Startups Can Shine in the Shadow of Social Media Giants

You’ve got to start somewhere. For Amy Brown, it was Jan. 2, 2017. The Wendy’s social media manager was manning the company’s Twitter account during the post-holiday downtime when she let loose one of the...

byKen Wisnefski

June 15, 2018

How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...

byElijah Masek-Kelly

June 14, 2018

The Ultimate Guide to Social Media Competitions for Startups

Social media competitions have been an effective tool in the startup world for years, for the veterans as much as the new kids on the block. If handled correctly, they can have a huge impact...

byTeam Umbrella

January 20, 2018

A Minimalist Guide to Social Media for Your Brand

We all have those periods in our lives where we’re spread thin. We’re working too hard, not sleeping enough, and just trying to cram one more task into our already busy schedules. A society that...

bySarah Walsh

July 8, 2017

5 Ways To Jumpstart Your Startup’s Social Media Strategy

Launching a startup is exciting, but wearing many hats can be both exhilarating and draining—because it’s hard to juggle 10 jobs and be the master of them all. Some tasks are easier than others, but...

byKelly Ann Collins

May 24, 2017

4 Lessons in Brand Management from the Twittersphere

Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled jokes, it can seem hard to get a serious message across, let alone an earnest bit of...

byHeather Landau

April 21, 2017

Revolutionizing Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people...

byPat Ahern

February 18, 2017

Social Analytics: Learn to Embrace it to Improve Your Marketing

I often hear small business owners complain that the marketing they’re doing isn’t working. However, they don’t know exactly what they were expecting, nor what their actual results were. It’s frustrating. I’m a huge proponent...

bySusan Guillory

February 16, 2017

Q&A with Mark Kaye on Snapchat for Business

Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages...

bySusan Johnston Taylor

September 8, 2016