Browsing Tag
Warby Parker
6 posts
The Road Less Traveled: Why More Entrepreneurs are Choosing Measured Profitability Over Fast-Paced Growth
Venture capital investment shows no sign of slowing down anytime soon. In 2015, VC funding for U.S startups was at $60 billion; by July of 2019, $62 billion had already been invested. By the end of 2018, VC backing soared to $131 billion, the highest spend since 2000, and more than double the figures of 2015....
7 Ways to Generate Fresh Leads for Your E-Commerce Company
We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips are applicable whether you’re just starting up an e-commerce store, or if you have a pre-existing brand. With that in...
This is Why Empathy is an Essential Leadership Trait for Entrepreneurs
The following is excerpted from "Applied Empathy: The New Language of Leadership" by Michael Ventura. Copyright © 2019 by Michael Ventura. Reprinted by permission of Atria, an Imprint of Simon & Schuster, Inc. Empathy is a squishy word. Sometimes it’s confused with sympathy or misinterpreted as “being nice.” That isn’t empathy. Empathy is about understanding....
Clicks to Bricks: Is an Omnichannel Strategy Right for You?
One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...
Ask These 4 Questions Before Turning Your E-Commerce Store Into a Physical Storefront
What do Amazon, Warby Parker and Rent the Runway all have in common? Each company began as a tremendously successful e-commerce store, that has since expanded to brick-and-mortar storefronts. Amazon has a physical bookstore in Seattle, while Warby Parker and Rent the Runway have developed retail locations. The future of e-commerce might mean having a...
How Combat Flip Flops Used its Brand Story to Become Bigger Than its Products – And How You Can Do The Same
As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced customer experiences and brand-building as a whole. Yet last year, I started to stumble across more and more commodity product-based startups that won over consumer’s hearts by storm. That started to fascinate me. If brands can gain...