Warby Parker Archives

The Road Less Traveled: Why More Entrepreneurs are Choosing Measured Profitability Over Fast-Paced Growth

Venture capital investment shows no sign of slowing down anytime soon. In 2015, VC funding for U.S startups was at $60 billion; by July of 2019, $62 billion had already been invested. By the end of...

byAlex Song

December 17, 2019

7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...

byNico Prins

August 14, 2019

This is Why Empathy is an Essential Leadership Trait for Entrepreneurs

The following is excerpted from "Applied Empathy: The New Language of Leadership" by Michael Ventura. Copyright © 2019 by Michael Ventura. Reprinted by permission of Atria, an Imprint of Simon & Schuster, Inc. Empathy is...

byMichael Ventura

May 21, 2019

Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which...

byAndrew Witkin

April 4, 2019

Ask These 4 Questions Before Turning Your E-Commerce Store Into a Physical Storefront

What do Amazon, Warby Parker and Rent the Runway all have in common? Each company began as a tremendously successful e-commerce store, that has since expanded to brick-and-mortar storefronts. Amazon has a physical bookstore in...

byMyCorporation

November 26, 2018

How Combat Flip Flops Used its Brand Story to Become Bigger Than its Products – And How You Can Do The Same

As a brand strategist, I am someone who is obsessed with startup innovation, the power of design, enhanced customer experiences and brand-building as a whole. Yet last year, I started to stumble across more and...

byFabian Geyrhalter

April 18, 2018