Browsing Tag

Warby Parker

6 posts
e-commerce
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7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips are applicable whether you’re just starting up an e-commerce store, or if you have a pre-existing brand.  With that in...
empathy
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This is Why Empathy is an Essential Leadership Trait for Entrepreneurs

The following is excerpted from "Applied Empathy: The New Language of Leadership" by Michael Ventura. Copyright © 2019 by Michael Ventura. Reprinted by permission of Atria, an Imprint of Simon & Schuster, Inc. Empathy is a squishy word. Sometimes it’s confused with sympathy or misinterpreted as “being nice.” That isn’t empathy. Empathy is about understanding....
omnichannel
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Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...