Cheryl Tallman

12 posts
For the 'mompreneur', balancing work and family takes on a whole new meaning – Cheryl Tallman, CEO of Fresh Baby offers advice from the front lines.
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Time Management For Moms

We have been unbelievably busy at Fresh Baby, business is growing, and 2008 is flying by! For the first year in our company history, keeping up with inventory has been a challenge, and I guess this a good sign. It looks like we’ll be going online with Babies R Us by the end of the...
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Tips to get started with a online newsletter

In my last post, I raved about how you can get so much marketing mileage out of a newsletter. Having written and published more than 40 consecutive issues of Fresh Ideas, our monthly newsletter on family-friendly healthy eating, I thought I would share a few tips on getting started. Use an online service: We use...
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Publishing a newsletter – Recycling content

Many people ask me if publishing our newsletter is worth the effort. It has been more than 4 years and I still I say YES. I think I would have stopped a long time ago had I not found so many recycling opportunities for all of the content that we generate. I LOVE to be...
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First Impressions

All businesses need an identity. I'm talking logos, web sites, packaging, catalogs etc...These things are very important because they often make the first impression about your business. This is especially true in today's business environment, where it is not unusual to sign up a new account without ever speaking to them - much less meeting...
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Target and CK’s Book Club

Happy New Year! My holiday was a blast, and now it's back to work. January is always a busy month and this one is looking to be no different. We have a ton going on, most notably a launch into Target stores with our So Easy Baby Food Kit. Yes, TARGET! We feel pretty accomplished...
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Holiday Gifts – Any Neat Ideas?

When it comes to celebrating the Holiday Season and the close of another year, I like to recognize all of the people who have made the year a good one. I'm always searching for unique and creative ways to reach out to these folks. I thought it would be interesting for us to share Holiday...
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I’ve been deselected…

...and it is not a good feeling. A month ago I received a letter in the mail from one of our manufacturing partners that informed me that they have decided to resign our account. The letter went on to give us 90 days to find and move to a new facility. It turns out that...
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Surprise and Delight

Did you have a nice Thanksgiving? Mine was fabulous! We went to a friend's home and enjoyed a great day and a feast of turkey with all the trimmings. This is our fourth year to get together with these friends, and each year we divide up the menu among the families. I always pick the...
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Thank goodness for my wife!

I had a tough week! On top of the normal stuff - we had some inventory issues at our warehouse, we're being forced to find a new manufacturer for one of our products, and my son was sick. When Spencer is home sick, my husband I become expert jugglers. We tag team who is going...
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If you don’t like it – tell us. If you love it – tell others!

My sister tells a great story about her daughter Jordan. When she was about five years old, she loved to watch infomercials. One morning she came running into the kitchen, very excited and blurted out – “Mom! Mom! we need to buy a Mr. Omelet pan, the eggs won't stick, it makes turning easy, and...
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My REAL Introduction

This is my first official blog entry EVER. It's true, I have not blogged before, so excuse me if I am off a bit on etiquette, acronyms, etc. After reading my bio that was posted, I thought that a little more detail on me might help you get to know me better. I live in...
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Say hello to Cheryl Tallman

We're excited to welcome Cheryl Tallman as a guest blogger on StartupNation, she'll be contributing regularly to add her perspectives as a successful Mompreneur - here's a brief bio for our newest blog team member: Cheryl is an ambitious and versatile executive and entrepreneur with proven abilities in building and managing all aspects of business....