9 Best Darn Holiday Marketing Ideas
The holidays can be one of the busiest and most profitable selling seasons of the year for small business owners. The key to your success is marketing. Leverage the goodwill of the season by implementing...
QR Codes in Marketing- Is it Right for Your Business?
There is a lot of buzz about how QR codes are the latest and greatest marketing thing for small business. According to a study by Mobio Identity Systems, the number of QR code scans increased by 4549%...
9 Halloween Marketing Ideas
According to the National Retail Foundation, Halloween 2011 is poised to be one of the biggest Halloweens for business in nine years with approximately 70% of consumers indicating they plan on celebrating it this year....
The One Marketing Thing That Has Made the Most Difference For Your Business
Recently I asked small business owners to share the "one marketing thing" that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of...
Seasonal Branding: How It Can Increase Sales
I received this post about seasonal branding in an email the other day and I liked it so much I thought I would share it with you. Question: Do you do any seasonal branding? If...
9 Unusual Low Cost Marketing Ideas with Extraordinary Results
Whether you're a startup or you've been in business a while, you don't have to spend a lot of money on marketing to get extraordinary results. Here are some usual marketing ideas that reaped extraordinary...
What We Can Learn From Pandora Radio About Word of Mouth Marketing
Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? There is no magic mix of message...
Small Business Marketing Ideas for September
If you're a business owner looking for some creative marketing ideas, you've come to the right place. Let me tell you something- If it's being talked about on the news or on the Internet, then...
5 Tips for Running Facebook Contests
Looking for a great way to get more "Likes" for your business page on Facebook? Want a way to keep your current fans engaged or to generate some buzz for your business? Running a contest...
7 Ways to Protect Yourself from Identity Theft and Viruses on Facebook
"In a speech recently, someone asked me what the difference was between LinkedIn, Facebook, and Twitter. I said, "Facebook is a Bar; LinkedIn is a Business Club, and Twitter is a Megaphone attached to a...
9 Sizzling Summer Marketing Ideas
Many business owners say that their sales slow down in the summer for various reasons. But just because it's summer doesn't mean it has to be slow for your business. Here are 9 summer marketing...
10 Tips for Using Testimonials To Attract New Customers
Has this ever happened to you? You decided to go to a new restaurant to eat dinner, but when you arrived at the establishment there were no cars (or very few cars) in the parking...
How Three New Google Updates Affect Your Website Ranking
Google is always changing things and as small business owners who count on Google for new customers, we need to keep up on what's going on because it impacts our business. Here are some of...
Mobile Coupon Apps: 9 Best for Marketing Your Business
Approximately 30% of American mobile phone users have a smart phone and adoption rates are increasing. According to comScore, a digital market intelligence company, it's estimated that by the end of 2011, that number will...
How to Easily Get 30% More Clients
I've been a professional speaker for many years and it's been a tremendous boon to my business. In any given year, speaking generates at least 30% of my new clients. But you don't need to...
Guy Kawasaki on Enchantment, Marketing and Small Business
Guy Kawasaki is no stranger to entrepreneurship, having co-founded several businesses including Garage Technology Ventures, and Alltop.com, which is, as he describes, an "online magazine rack" of popular topics on the web. He's written ten...
Advertising Your Small Business? Here’s What You Need to Know
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...
How to Become a Marketing Superstar
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as...
One Little Marketing Strategy That Reaps Big Results
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but...
White House unveils new initiative for small business owners, but something is missing
Yesterday President Obama unveiled a new initiative to encourage entrepreneurship in the United States. Dubbed "Startup America," the goal of this new program is to encourage "high growth" entrepreneurship to increase the number of new...