Avoid This 4-Letter Word in Business

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

 If you use this word as a crutch, your PR, SEO content strategy and marketing efforts can suffer!

There are a host of frightful decorations and haunted houses popping up, and the busy, holiday season is already here. Yikes!

This is scary stuff. But there is no reason to fear… unless… you use this four-letter word – HOPE.

Now, that’s something to worry about.

Are you hoping for sales to increase by the end of the year?

Are you trying a new job or learning a new skill and hoping it will make a difference?


Are you hoping your name will be at the top of the search engines and in newspapers nationwide?

Well, if you are hoping for these things, I can tell you that your odds of making them are going down.

Yes, it’s good to have hope in certain situations – but only when things are completely out of your control and you’ve done everything possible to make your wishes a reality.

Boo! Really Scary Stuff!

So many people hope for the best, hope to win the lottery, hope to make their lives better.

Well, I’ve got news for you. If you are only hoping, and not doing, you’ll be hoping a long time!

Hoping gives you an excuse to sit back and do nothing. Instead, don’t take excuses.

Envision your goals becoming a reality and don’t let negativity, naysayers, fear, or anything else get in your way.

It’s so easy in life to get in a rut and stay there. It’s difficult to make change happen – especially if you are not surrounded by supportive influences.

So my tip today is to change your mindset.

What do you want to make happen in your life? Be positive about it becoming a reality and take action to make it happen.

Work hard at getting negativity out of your mind and focus on winning every day.

If you are stuck with something in your business or personal life, there’s a reason you’re stuck. It’s not going to change unless you change your attitude and take action.

As Albert Einstein said, insanity is “doing the same thing over and over again and expecting different results.”

You can go as someone who is “insane” for Halloween. But right now, make a promise to yourself to make the change happen that you want to happen.

After all, what if you are in your same rut next year at this time? Now, that’s really scary.

Envision success, take action on your dreams and stay positive. You’ll be surprised at the results.

For more inspiration check out all of the articles on this site, and if you need help boosting sales before year-end, please write to me below or at www.rembrandtwrites.com.

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