Do You Drop PR Efforts in Tough Times?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
When times get tough, many business owners cut PR efforts first. This is a big mistake. With PR, you can really boost sales without spending money. Plus, what happens when your competitors continue with their publicity activities and you don’t?
If you are at wit’s end, here are a few quick things you can do to boost sales with PR efforts:
Concentrate on core media venues.
Where would you like to be quoted? Create a list of your top five publications, radio programs, online media, or television shows.
Then, focus on a newsworthy and unique story for each. Call the appropriate people at the various media venues and pitch your idea.
This could lead to a huge story worth thousands in advertising dollars. And even if you don’t get quoted, you’ll lay the groundwork for future pitching efforts and start a new media relationship.
Be sure to write something newsworthy that stresses the benefits of your products and services. Review it and ask yourself, “Are people really going to find this interesting or is it just a big advertisement for my business?”
When it’s ready to go, post it on the free press-release posting sites online (list available via http://www.startupnation.com/blogs/index.php/2008/05/29/rembrandts-new-blog-40-no-cost-press-release-posting-sites/).
You’ll get some coverage and be able to use the release in your marketing efforts to woo new customers and appear current and busy.
This is just the beginning, and I’ll share more tips on Thursday. In the meantime, feel free to send me your comments below or at www.rembrandtwrites.com. I’m here to help!