Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Have you been ripped off by a search engine optimization copywriter (SEO)?

Well, I just heard from another entrepreneur who hired a big, SEO research firm. Unfortunately, things did not go well, and this new business owner needed some help.

With this in mind, I thought it was time for a quick review so here are:

The Top 3 Ways to Get the Best Results from your Search Engine Optimization Copywriter:

1. Research.

 

When hiring a new SEO copywriter, have an extended conversation with that person and get all of your questions answered. (Ask about costs, expected results, timeframes, what is involved in reaching your
specific goals, etc.)

Also, call references, review work-samples and check for a good rating with the Better Business Bureau. This way, you’ll have some confidence starting your work relationship and know what to expect.

2. Communicate.

Once you start working together, keep in touch with your SEO copywriter on a weekly basis. You should know the status of all current and pending activities at all times.

And when you start a Pay-Per-Click campaign, launch a new Website, send out an e-mail auto-responder series or have another SEO project in place, ask for a report.

Since it is SEO, you can track clicks, top keywords, open rates, and other data to see what is working and what isn’t.

3. Review.

When you have some data for your SEO projects, review them with your SEO professional.

Stop the campaigns that are not getting results. Change keywords, overall copywriting, e-mail distribution times, subject lines, and more.

Then, test the variances to see what works best. Your SEO copywriter should keep track of the changes and keywords in a main database (note that you should own this database and all materials your SEO person creates for your business).

Communication is Key.

SEO is an ongoing process of research, tracking and changing so it’s essential to talk to your SEO copywriter on a regular basis and have a good, working relationship.

By monitoring activities and knowing which keywords and processes provide the best results, you can make the appropriate changes quickly.

This way, you save time and money while reaching your goals faster. More importantly, you will know what is going on and avoid being ripped off!

Do you have questions about SEO copywriting and how it can help your business increase sales and awareness fast? Please write to me here or at www.rembrandtwrites.com.

 

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